Yelp continues to push black-owned companies throughout the vacation procuring season

Yelp is partnering with the Jrue and Lauren Holiday Fund and My Black Receipt to raise $ 5 million for black-owned businesses.

The business directory and crowdsourcing reviews forum said that since its black-owned business attribute debuted in June, in partnership with My Black Receipt, nearly 20,000 companies have chosen this attribute and consumers have spent $ 7.5 million on black-owned businesses to have.

Yelp added that searches for black-owned businesses on its platform increased 6,500% compared to the same period last year.

To participate in the campaign, people shopping at black-owned companies between November 27th and December 18th can upload their receipts here.

My Black Receipt is a movement that aims to bring economic independence to the black community.

Kezia M. Williams, CEO of My Black Receipt and Black Upstart, said in a Yelp blog post, “Black Friday is kicking off the busiest shopping season of the year, and with the pandemic continuing, it's important to continue to support black-owned businesses that are disproportionately affected . We're excited to be working with Yelp again to encourage consumers to spend with their values ​​and to show how individual purchases can have a huge impact on the Black Community. "

The Jrue and Lauren Holiday Fund was created by Jrue Holiday, the point guard for the National Basketball Association, traded on the Milwaukee Bucks earlier this week, and his wife, Lauren Holiday, a former striker and midfielder for the US women's team and the Kansas City FC, founded in the National Women & # 39; s Soccer League to highlight black-owned companies devastated by the effects of Covid-19.

Jrue Holiday said on the Yelp blog post, "As the holiday season approaches, it's important to support the businesses hit by Covid-19, especially black-owned businesses that have been devastated by the pandemic. Business is easy with Yelp illicitly owned and shared with your community so you can support these businesses and spend money with them. "

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