With a view to management the Trump-Biden transition, model leaders ought to full the "Dinner Social gathering Check".

The buzz in major American cities on Saturday after the Associated Press named Joe Biden the proposed winner of the US presidency seems to usher in a new era in tone and politics in Washington, DC.

A week after Election Day, Biden is pushing his transition plans forward while President Donald Trump shows no sign of admitting or giving up seemingly quixotic legal challenges in battlefield states like Pennsylvania, Michigan, Nevada and Georgia.

We asked over a dozen advertising and marketing managers what their current priorities are in preparing for a new regime in the White House. The short answer: most plan to proceed with some caution, but with a new purpose.

Throughout the weekend, most sources expressed varying degrees of personal relief and optimism about the prospect of President-elect Biden. (On Wednesday afternoon, Biden had 279 votes with 77.3 million people's votes to Trump's 217 votes / 72.2 million in total, according to the AP balance sheet.)

However, those positive feelings we've heard from executives in the branding, agency, marketing, and technology industries remain soured with professional caution. Even so, it is not possible to take a break to reflect in this dizzying climate, sources generally admit. A sense of urgency and context is expected to carefully dominate the ever-changing dynamics of branded consumers until the inauguration on Jan. 20.

Pandemic-related fatigue and tension aside, executives grapple with ongoing political bitterness and the impact on campaigns and marketing – and how civil conflict will challenge their workforce and customer relationships.

"US. Marketers are well aware of the deep divide that plagues our nation," a major brand manager told Adweek in the background. "I doubt that many Fortune 50 brands believe that the benefits of action are direct or implicitly related to the election result, justifies the risk of alienating 70 million Americans seeking an outlet to their anger over the election result.

Even so, we've heard from executives, internal stakeholders, as well as brand and media service companies, how they plan to compose messages and get them to a public whose emotions will remain rough for the foreseeable future. Here they are in their own words:

Brand relevance begins internally – and immediately

Ian Schafer, Co-Founder and CEO, relationship


After this intense election cycle (which will last until early January), leaders must make their teams and organizations a priority. The systemic problems of society are also the systemic problems of most organizations, and all of them have been exposed with the onslaught of Covid.

The nation chose new leadership to address these issues. But with the same leadership in these companies, they have to be the ones to change things. The problem we have found is that many leaders, even those who are in their roles because they are experts, need to feel more confident about the decisions they must make. Without this trust, decisions are less likely to be made.

The majority of voters want to act now. The message of this choice should be that action by executives in the advertising, marketing, media, and technology industries is long overdue, especially given their roles and places in popular culture. With no natural light left between popular culture and corporate culture, “cultural” industries are more prone to inactivity than most.

What we need to know about the bitter divisions that remain is that they are media-driven rather than political-driven. Americans are more focused on politics than most realize. This includes aligning with the $ 15 minimum wage, drug legalization, judicial reform, and gun safety – we've seen these issues become non-partisan issues in this election cycle.

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