What B2B companies use marketing agencies for

B2B companies are most likely to turn to marketing agencies for help with search engine marketing, social media management, branding mission development, and branding message development. This is based on recent research by Provoke Insights.

The report is based on data from a survey conducted between January 18 and February 3, 2021 of 1,638 professionals working for a mix of B2B, B2C and B2B-B2C hybrid companies.

23% of B2B respondents say their company turns to outside agencies for help with search engine marketing (paid) and 21% say their company turns to agencies for help with the social media community Management.

B2B companies are much more likely to use agencies for trade show marketing than B2C companies, and B2C companies are much more likely to use agencies for television advertising than B2B companies.

For brand strategy initiatives, B2B companies are most likely to turn to marketing agencies for developing brand missions, developing brand messages, and working on brand positioning.

Why B2B Companies Hire Marketing Agencies for Branding Strategy Initiatives

About research: The report is based on data from a survey conducted between January 18 and February 3, 2021 of 1,638 professionals working for a mix of B2B, B2C and B2B-B2C hybrid companies.

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