We didn't begin the (retail) hearth. Classes from Tv in 2020: The First on Tuesday
Welcome to First Things First, Adweek's daily resource for marketers. We'll be posting the content every morning on Adweek.com for First Things First (like in this post). However, if you want it to go straight to your inbox, you can sign up for the email here.
Adweek's Lisa Lacy has put together an epic, comprehensive roundup and analysis of the 2020 retail roller coaster – we speak of "We Didn't Light the Fire" in terms of detail, variation and intensity. Relive the ride all over again, from panic buying to hoarding toilet paper and virtual experiences to lawsuits and strikes that lead a heap of drama on Amazon. Oh, and did I mention ecommerce? Because that's what it's all about.
How 2020 changed the retail world: It was always on, but the flames really jump now.
Many of us turn to television for convenience and easy-to-digest lessons, but it is the people behind the shows who can teach us what television itself will be like and why after this year one WTF at a time. Because of that, Adweek's Jason Lynch went straight to the top for answers and spoke to executives from NBCUniversal, HBO Max, CBS Entertainment, Tubi, Showtime, and others to find out what they've learned in 2020, and around to give us an idea of what is to come.
What does innovation look like now? "I've learned that our audience will follow us if we take the opportunity."
If e-commerce is the buzzword for retail, “uncertainty” is the buzzword for – well, really all beyond 2020. But Ad Tech is facing multiple existential crises at once, not just because of the pandemic, but an additional one Serving of cookie death are triggered. The IAB surveyed 250 ad buyers from brands, agencies and marketing firms for its 2021 Market Outlook survey and found that this uncertainty is just as widespread internally as it is externally: only 8% of ad buyers figured out their budgets for 2021, and almost 50% did myself have no idea or only work with baseball estimates.
Spend on the wild side: Look at the data on what those (few) who figured out their budgets are up to with them.
Reddit has long been known for its festering hate holes – although it has taken steps to combat them in recent years. The latest step, the acquisition of the TikTok-like app Dubsmash, shows that the company is more committed to inclusion and representation – and wants to make the platform more attractive to advertisers.
Throwing out numbers: Reddit wasted no time boasting about Dubsmash's high percentage of women and black users.
More current news and highlights:
Twitter has used the content of its users again in a new campaign that calls for a firm but funny “good liberation” in 2020. The billboard collection features humorous but serious goodbyes to the hated year, including tweets from Dionne Warwick, Angie Thomas, and many more chosen from among millions.