Walmart's Janey Whiteside discusses advertising and marketing as an funding, not simply an expense
As Walmart's first Chief Customer Officer, Janey Whiteside's primary focus is on all customer touchpoints and making life easier. Your role encompasses all areas that are not normally part of traditional functional knowledge, including insights, data analysis, and customer journeys. From the physical and digital products to the launch of Walmart +, their ever-growing membership program, Janey oversees everything that surrounds and powers core business. Most importantly, she works closely with the CMO, who she believes is critical to the company's growth.
Do not miss The business of marketing, a new series of C-suite senior executives providing insight into the importance of harnessing the intersectionality of marketing, finance, technology, human resources, and the boardroom to drive business growth. turn on.