Understanding Electronic mail Tagging: The First Step in Segmenting Your Viewers
By Kristin MacLaughlin November 30, 2020
5 easy ways to start using tags today so you can send targeted emails that will help you achieve higher email open and click rates, better email deliverability, and more revenue.
It's no secret that sending personalized emails is the best way to ensure that the right content is being sent to the people who want it most. To understand personalization, we first need to understand the tags.
But what are tags and how do you use them? Getting started with tags can seem a little overwhelming at first, especially if you haven't used them before or have expanded your untagged lists.
Fortunately, there are several easy ways to update your list to use tags that can help you build deeper connections with your audience and ultimately grow your business.
What is an email tag?
A tag is a label that consists of a few words to organize and classify your contacts. Think of tags as virtual sticky notes on a particular subscriber that tell you more about their interests, preferences, and behaviors.
Email marketing tags can be added automatically when someone takes action on your website or interacts with your email, sign up form, or landing page. You can assign specific tags (or labels) to each of your subscribers to send more targeted shows and trigger automated campaigns.
How to organize email lists
There are numerous ways to tag the subscribers on your email list. You can tag based on the way they are connected to you and their behaviors and interests.
For example, blog readers can be identified based on the type of content links they clicked and the subscription date. Customers can be identified based on the products they have purchased, the vouchers used and their location (city or zip code). Prospects can be identified based on the content they downloaded, the web pages they visited, the subscription date, the webinar or the event they attended. Donors can be identified based on their donation level.
What is the difference between an email list and an email tag?
An email list is a group of people who chose to receive your email because they have an interest in your content or products. You can set up a list and tag your contacts based on your knowledge. You can also set up multiple email lists based on different subscription forms or landing pages.
The disadvantage of multiple lists is that you can have the same contact on different lists. For example, someone is on your product list because they brought a product, but they are also on a lead magnet list because they downloaded free content. If you send the same content to different lists, people in more than one list may get duplicate contact.
However, using a large untagged list can also be risky. Without properly categorizing your subscribers, you run the risk of sending irrelevant email content to some of your subscribers.
To avoid these errors, you can combine several lists into one list. Then apply tags to identify the people on your list based on their interests, behaviors, and the way they joined your list.
Remember, tags allow you to send the right message to the right person at the right time (not multiple times). So, you can take advantage of sending a targeted email that will grow your business.
How do I segment with tags?
Email segmentation divides people in your email list into different parts or segments based on their actions or behaviors.
While there are many ways in AWeber to segment your subscribers, one of the easiest and most flexible ways to segment subscribers is through tags. You can search for subscribers who have a single tag, multiple tags, or a variety of tags. You can even search for subscribers who don't have a specific day.
To segment, apply a search filter to find a group of subscribers who have something in common. You can apply a segment to multiple lists or a list. The following video provides step-by-step instructions on how to create a segment using tags.
By creating more targeted segments (or groups) of subscribers, you can achieve higher email open and click rates, better email deliverability, and more revenue.
Tagging allows you to send highly personalized email content and set up segments that allow you to send the right message to the right people at the right time. In fact, segmenting your list of personalized content can increase your conversion rate by 760%. But how do you use this information to drive your email campaigns forward?
Let's say you're a nonprofit. You could see who donated last year and who didn't. Then send an email to each group. You can create two different email campaigns: one for those who sent you a donation and one for those who didn't. The first email in the series warms up your audience based on previous behavior before asking for a donation in the second email.
Segmenting your email by two different types of donors may seem straightforward, but it can have a significant impact on your donation totals. Let's take a look at what this campaign might look like:
Campaign 1: Sent to subscribers who donated last year
Email No. 1: Thank you for your donation last year. I wanted to share how we used your money to change lives.
Email No. 2: Can you be a lifesaver again this year? Please donate.
Campaign 2: Sent to subscribers who have not donated but have downloaded a guide
Email No. 1: I wanted to share a new video about how we are changing lives with a new technology that is now available for free.
Email No. 2: Did you like the video? Can you help us save more lives with a tax-deductible donation?
The above example is for nonprofits. However, the same principles apply when you sell products, services, or create content.
5 ways to use tagging in your email campaigns
There are numerous ways to tag subscribers within AWeber. However, the following are five of the most popular methods.
1-Categorize your subscribers into groups
You can search for people who meet certain criteria and tag them all at once. For example, flag subscribers who haven't opened an email from you in the last 30 days, people who clicked a specific link, or people who joined through a specific web form or landing page.
If you have multiple registration forms, you can assign different tags to subscribers when they fill out separate forms. That way, you'll know all of the content they're interested in to send them the right message.
Connected: How to mark an AWeber registration form
Adding custom fields to your sign-up forms or landing pages can help gather additional information about your contacts' interests and preferences. For each custom selection, a tag is added to that person so they can send more targeted and personalized emails.
Connected: How to mark a custom field in an AWeber registration form
2-trigger personalized campaign automations
Tags can also be integrated into AWeber's automation platform, Campaigns, so that you can trigger an automated sequence of emails to be sent to a specific segment.
Say you're a food blogger planning a vegan diet webinar. When creating your registration form for your webinar, make sure that everyone who signs up for your list receives the "Vegan Webinar" tag. Tagging subscribers this way lets you know who joined your list and what content they are likely to be interested in.
When the "vegan-webinar" tag is added to your list, you can set up an automated series of greetings to let them know they are registered and what to expect. Knowing that these subscribers are also interested in vegan content, you can send targeted information on other vegan resources such as: B. Some free recipes to add to your series of welcome emails.
3-Send personalized content in a broadcast email
After the webinar is over, you can send a one-time broadcast email to tagged subscribers with more content. Simply search for subscribers tagged “vegan-webinar” under Manage subscribers, create a new segment and send.
Share an invitation to download another bonus incentive, e.g. B. a vegan menu or a voucher code to buy a recipe book. Add as many emails to your campaign as you need for regular communication. Your subscribers will stay busy with content they are interested in and you can promote them to become loyal customers.
4-Create multiple campaigns in a single list
With campaigns, you are not tied to a single automation series per list, and you can apply tags at any point during a sequence. Create multiple campaigns in a list and trigger them with specific tags via AWeber web forms or landing pages.
If subscribers are tagged with a new tag, they will receive the corresponding campaign, even if they have already subscribed to this list. Below you will learn when this can be helpful and how to set up tags to trigger your campaigns.
Here is an example of when this concept could be applied: Delivery of several lead magnets, but subscribers on a list.
For example, let's say you collect subscribers on your food blog using a lead magnet, the Paleo Quick Start Guide.
These subscribers will be added to your list and included in a welcome campaign. As you can see below, this campaign is triggered by a "Paleo" tag associated with the web form you are using.
Let's say you run a 30-day Paleo challenge every six months. This is a lead generation effort to get people onto your main list in other ways. It's designed for new leads, but you want existing subscribers to be able to sign up as well.
Let's do it with campaigns!
Create a second campaign called "30 Day Paleo Challenge". Trigger this campaign on a specific day called "Challenge".
Upload the emails you want to send during the challenge.
Now we just need to associate that tag with each sign up form or landing page that advertises the challenge.
Redirect your current subscribers to the landing page or form. When they enter their email address, they immediately receive the same series as potential customers.
Do you have a new lead magnet? Take an email course? This method is used. You no longer have to create a new list every time you have to deliver a new series.
5 days with click automation
You wrote a compelling message, formatted it perfectly, and created a high-converting email. You have it loaded into your automated campaign and some leads and sales are being introduced.
But more likely it could.
Make sure your subscribers who have (or haven't opened) your emails open are getting the perfect follow-up to prepare your prospects for a purchase.
Tag subscribers who open your messages in campaigns and unlock new ways to segment subscribers, trigger automated re-activation emails, and create the perfect marketing funnel.
Tag your subscribers with "second email opened" when they open the second message.
But if they don't open your email. You can set a waiting period of three days and then apply a new day: "Send to non-opener".
Create a campaign that is triggered when a subscriber has the "Send to non-opener" tag but does not have the "Opened second email" tag.
A new campaign is made available to subscribers after this three-day waiting period if they have not opened the second message.
You can also create a variant of this to send a custom email to subscribers who opened the second message by simply setting your trigger criteria to include the tag applied after the wait and the day used to open the second email. Mail included tag applied.
Keep engaged subscribers happy by providing more useful and contextual content, and re-engage non-openers at the right time with the perfect follow-up message.
How to create an email tag with AWeber
There are several ways to apply tags to your subscribers. Below are some of the most common options.
Bulk tagging: update when importing
If you have multiple subscribers, you'll want to tag all of them at once – you can tag the group of subscribers at once with just a few clicks.
Bulk tags allow you to assign labels to your subscribers to group them by interests or behavior.
Go to the Subscriber tab and select "Add Subscriber". In the "Assign Subscriber Information" step, you can choose whether you want to only add new subscribers to your list or update new and existing subscribers.
By selecting "Add new and update existing" you can edit the data of your existing subscribers in bulk. This feature allows you to add new tags or update custom fields and subscriber names.
You can also bulk tag your subscribers and add them to an automated email campaign. The following video shows you the simple step-by-step process.
Apply tags on a registration form
When creating a subscription form, create and add a tag to make sure it is applied to subscribers who have signed up for your list. You can add any tags to the form in the Form Automation box on the left side of the form builder.
You can also create your form and apply tags to subscribers based on information they choose in a custom field.
To send email to specific subscribers, under Manage Subscribers, create a new segment based on the tag. Compose your broadcast email and send it to your new subscriber segment.
Apply tags to landing pages
AWeber's landing pages are a single web page where you can advertise your newsletter, advertise a product or service, or offer a downloadable resource.
Easily apply tags to subscribers who sign up using the form on your landing page to keep track of where they signed up, trigger specific campaigns, and segment your list to send targeted broadcast messages.
Once you are on the form in the Landing Page Builder, select the Submission tab to add tags.
Apply tags through an integration
Do you want to know what your customer bought so you can send them similar products or discount coupons? With providers like Shopify, WooCommerce, PayPal, Clickbank, ThriveCart, 3dcart, and DirectPay, it's easy to add and tag your customers to your AWeber account so you know who bought from you.
With AWeber's WooCommerce and Shopify integrations, you can even add unique tags to each product that your subscribers buy or leave in their abandoned cart.
More pro tips for tagging
We just scratched the surface of all the cool things you can do with tags and segmentation.
When you're ready to learn more about segmentation and tagging, check out two AWeber resources: 23 ways to tag and segment your subscribers, and 16 ways to segment your email, can increase subscriber engagement + 4 bonus ecommerce -Segments.