Trends in Real Estate SEO That Will Drive More Leads

If you want to maximize the potential of your business, you need to ensure that your website is optimized for real estate SEO. Most of the tips outlined below require no technical skill or coding knowledge.

However, making sure your real estate website is SEO-ready based on the content, keywords, and quality links it contains is essential for success. Here are some great tips to help you get started today with trends in real estate SEO

Optimizing your IDX for SEO

An Internet Data Exchange (IDX) is a browser-based application that enables buyers to search through local MLS listings. Before the IDX was available, buyers had to rely on their agents and/or brokers to view property listings in their area.

With the IDX, however, anyone can access up-to-date listings at any time while still protecting consumer contact and budget information.

Real estate agents can leverage the benefits of an IDX by displaying more listings on their own real estate websites. When done correctly, you can create a win-win scenario by increasing traffic to your website and helping buyers find their dream homes.

To make the most out of the IDX tool for your real estate website, it’s crucial to make sure it is optimized for SEO. Here are some of our favorite tips to make both your site and IDX tool SEO-friendly.

Fix your On-Page SEO

Contrary to popular belief, optimizing your site for SEO doesn’t always require coding or technical skills. A lot of the work can be done by just adjusting what you actually see on your page.

As for the few behind-the-scenes adjustments you may need to do, these only take minutes of your time to get done.

Focus on hyperlocal search terms

Ideally, you’d like to reach out to as many potential clients as you possibly can. In the real world, however, reaching the clients that matter will determine how successful you actually are. In other words, don’t waste time using broad, generic terms that big box sites already dominate.

Instead, focus on using smarter and more specific search terms that include the user’s intent. For example, a hyperlocal phrase would use search terms like “lake homes for sale in Mansfield Hollow Lake.”


The number of quality external links that point to YOUR website from other websites is one of the main factors that Google takes into account in it’s ranking algorithm. The higher the number of quality links you have, the more authoritative and credible your website appears. Therefore, it should rank higher in the search engine results pages (SERPs).

Unlike the previous SEO tips, you’re going to want someone who is actually skilled at link-building for SEO to work on your site. When done incorrectly, the strategy can backfire in a big way and can even result in Google penalties.

That being said, link-building is an essential component of any SEO strategy, so make sure you get this right.

The world of SEO is constantly evolving and it’s important to stay vigilant about the many changes. However, managing your real estate business and keeping up with the latest SEO trends is not very practical.

Therefore, it’s definitely worth considering investing in professional SEP services to boost your real estate business.


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