Top email marketing tweaks

According to recent research from Ascend2, enhancing personalization, testing designs, and using automated welcome / thank you messages are among the top email strategy improvements.

The report is based on data from a survey conducted among 298 marketers in December 2020 (40% of them work for B2C companies, 31% for B2B companies, and 29% for hybrid B2C-B2B companies).

According to marketers, personalization (43%) and data quality (39%) are the most important characteristics that need to be improved to optimize the email campaign effectively.

Attributes to test

Marketers say the top attributes to test before starting any email campaigns are design (43% cite) and deliverability (36%).

Effective automated series

Marketers say the most effective automated series for email-email interaction are welcome / thank you messages (49% quote) and survey / feedback messages (46%).

About research: The report is based on data from a survey conducted in December 2020 of 298 marketers (40% of whom work for B2C companies, 31% for B2B companies, and 29% for hybrid B2C-B2B companies).

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