This is how you stay up to date on digital marketing trends
As we all know, digital marketing is a rapidly evolving field. A key factor in this expansion is the speed at which the technology in the industry is changing. New trends or technologies are introduced every day and staying up to date is one of the most important parts of being a successful digital marketer.
What are digital marketing trends?
When some important changes are made in the digital marketing space that may affect how it currently works, these are known as digital marketing trends. This usually includes consumer sentiment, new marketing techniques, etc.
It is important to study and keep up-to-date with the latest trends in digital marketing as this will help the markers communicate better with the audience and ensure that the impact they are having on them is relevant.
How can you tell if a trend is right for you?
As mentioned earlier, different trends are emerging every day, which is why segregation is important. You need to have a thorough understanding of your goal, budget, industry, size of your company and type of organization (B2C, B2B, etc.).
On top of that, it also depends on how exactly your digital marketing strategy works. If the current one works well for your business, it can be disrupted by consistently incorporating new digital marketing trends. However, you should never be afraid to try something new, because that's how you grow.
Just make sure you do this in a careful manner by setting aside a budget for experimentation and trying it out on a smaller audience and seeing how it goes. Innovation and relevance are the key factors to keep a company running over the years.
Steps to stay up to date on the latest trends in digital marketing:
To keep up to date, you can follow the sources given below and don't miss a thing:
1. Industry blogs
There are many blogs such as Neil Patel's Blog and Search Engine Journal that contain a wealth of knowledge for the industry on the latest trends, their correct usage, best practices and all related news.
Even if they are not relevant to your work, you need to be as conscious as possible because you never know what might be useful in the future.
2. Online and print magazines
Online and print magazines are another great source to get the information you need. Print magazines are extremely helpful when it comes to getting information offline and when you don't have access to the internet.
Although the content may not be as timely as you would like it compared to online magazines, it is still of high quality and can be extremely helpful to you.
So make sure to search the digital marketing magazine of your choice in addition to online magazines as you never know what you might find.
3. Social media
Social media is a huge space full of professionals from different niches and perhaps one of the best places to get relevant information for just about anything.
The online community is a diverse place and a great place for discussion and debate. You can follow the industry leaders on their various social media profiles and monitor the latest trending digital marketing topics as well as hashtags on platforms like Twitter. Become part of the relevant groups on LinkedIn, Facebook, etc. to keep up to date.
4. Google Alerts
This is a very effective and easy to use source of information. If you have a Google Account, you can set up your Google Alert by entering a specific keyword or even a phrase.
You will then automatically receive email notifications to notify you when any messages relating to your selected keyword or phrase are displayed. Google is our first choice when we want to do some research. With Google Alerts, you just make the process easier for yourself.
While networking has already been dealt with in the third point – social media – here we mean regular discussion sessions with your team. Often, when looking for external sources, we forget what is literally right in front of us.
If you're working with a team, there are most likely people who like to keep up to date too, given that digital marketing is such a fast-paced industry. You also need to keep abreast of the latest trends.
To help you learn better from each other, you can create a forum where you can share any information like the latest articles, etc. This can be done in the form of an internal blog or a newsletter.
6. Webinars and Conferences
By attending industry conferences, as well as webinars that have become trending due to the pandemic, not only can you learn new things, but you can also network with other professionals to improve your game and improve your job.
You'll also find the answer to any questions you might have about the industry and the latest trends, and just step out of your comfort zone.
7. Email newsletter
Email newsletters can be especially useful when you don't want to search through tons of content to find what you're looking for. If you've signed up for a specific newsletter, only the best articles will be sent to your email id.
You can also subscribe to your favorite sites and have all the information you need delivered straight to your inbox.
2020 was the year that the number of podcast listeners increased massively as people looked for new ways to consume content to keep themselves busy due to the lockdown.
Different podcasts serve different channels of digital marketing like social media marketing etc. while others are dedicated to simplifying the form of online marketing in general.
Regardless of what area you work in, you need to keep up with the changes that are being made frequently as learning is the only thing no one should ever stop.
This is becoming even more important for people who work in fields like digital marketing because of the new trends it is constantly drawing in. Follow all of the above sources and keep up to date with the latest trends in digital marketing.