The way to Create a Profitable TikTok Advertising Technique

Are you considering TikTok marketing for your business or organization? You're not alone. We surveyed more than 800 professionals on LinkedIn, and the results show that many are still thinking about it.

The Video app may not be a fit for every brand, especially if your customer and TikTok user demographics don't overlap. But many companies have found successful marketing at TikTok – from Nike to Universal Pictures to the San Diego Zoo.

Many of the biggest branding moments at TikTok were accidental. Ocean Spray sales and Fleetwood Mac games soared after Nathan Apodaca started the #DreamsChallenge on a longboard ride to work. And now Arby & # 39; s has a moment because someone bought one of his menus and thought it was a flat screen TV.

TikTok's power, especially when it comes to developer-led content, has even led some companies, including Walmart and Dunkin Donuts, to encourage employees to post video while they work.

Don't throw your TikTok marketing strategy out the window just yet. Learn how to set up TikTok for business and how to approach TikTok influencer marketing and more.

Bonus: Get a free social media strategy template to plan your own strategy quickly and easily. Also use it to track the results and present the plan to your boss, teammates and clients.

How to set up TikTok for Business

TikTok opened a TikTok for Business hub this summer and launched Pro accounts for businesses and developers in October. With a business account, you can add more information to your profile and access real-time metrics and audience insights.

How to create a TikTok business account:

1. Download and open the TikTok app.

2. Sign in with your email, Google, Twitter, or Facebook account. If multiple people need to access the account, choose credentials that are convenient to share.

3. Set up your account. Tap Me Then click in the lower right corner edit profile to add a profile picture and bio. You can also add links to your Instagram and video accounts.

4. Then tap on the three dots in the upper right corner Manage account.

Manage TikTok for Business Account

5. From there, switch to a Pro account and then choose Business or Creator.

TikTok for Business switches to the Pro account

6. Select the category that best fits your business, and then tap Next.

7. You can now add a website and contact email to your profile.

Tip: TikTok launched Back to Business this summer to help companies affected by COVID closings. Small businesses can apply for a one-time $ 300 ad credit before December 31, 2020, or have a portion of ad spend matched by TikTok.

Create a TikTok ad account

If you want to run ads on TikTok, you need to create an ad account for TikTok Ads Manager. Visit tiktok.com/business and click Getting started and complete your information. Note: TikTok currently has a registration limit so you may have to try again later.

Expect TikTok ads to become more widely available soon, especially since they have now teamed up with Shopify to create shoppable ads.

@shopify

Reply to @ michae659, here's how to get started #tiktokforbusiness #businesstiktok #shopifytips

♬ Original sound – Shopify

How to Create a TikTok Marketing Strategy

TikTok trends can appear randomly, and there is no surefire marketing strategy. Just ask TikTok's Global Creative Strategist. Here's how to start by developing a TikTok marketing strategy and adapting it as you travel on TikTok.

Oh you like strategy Name each insight.

– Taylor Cohen (@ ttayl0r) October 24, 2019

Get familiar with TikTok

It would be wrong to approach TikTok marketing in the same way as Instagram or Facebook marketing. TikTok is a completely different social network with unique trends, features, and behaviors.

Very cool visualization (with audio) of the most popular songs on TikTok since January from @mappum. https://t.co/GyTwVWHTNh pic.twitter.com/Mh2bJoDIRP

– Taylor Lorenz (@TaylorLorenz) August 14, 2020

Spend some time being mesmerized by TikTok videos. Discover the different functions of the app and note which filters, effects and songs are trending. Keep an eye out for hashtag challenges, which essentially involve a song, dance move, or task that members need to recreate. Also, don't overlook TikTok's duets.

This thread is proof of how TikTok's duet feature can lead to the funniest and most creative collaborations.

Pretty much one guy wrote a music number on a grocery store and everyone adds it and I passed away.

Part 1 pic.twitter.com/4z5Mqbscgp

– Mother Friend ™ (@emmaspacelynn) October 5, 2020

Also, find out about the TikTok algorithm. Understand how TikTok rates and displays videos on the For You tab to inform your content, hashtags, and engagement strategies. Here you can find out everything about how the algorithm works. You can also brush up on TikTok by taking courses at the TikTok Business Learning Center.

TikTok Influencer Marketing is another important part of the app's ecosystem. Check out TikTok's megastars like Charli D & # 39; Amelio, Addison Rae and Zach King. And try to spot emerging stars or influencers in your niche.

We're getting an absurd amount of adoption requests from the state at my job today, so we asked our marketing team why and it turns out that @charlidamelio posted a tiktok promoting the adoption of us, super neat #adoptdontshop pic.twitter.com/V454XBP44a

– linear equation (@LinneaJuliet) October 26, 2020

Find out everything about TikTok here.

Define your target audience

Who do you want to reach on TikTok? Before you start any content creation, do some research on TikTok's demographics and identify those who may be interested in your brand.

TikTok is most popular with teenagers, but it would be a mistake to write off TikTok as a teen app. The 20- to 29-year-old cohort follows closely behind teenagers in the USA, and in China “glam mas” show that fashion only gets better with age. Do you want to expand your reach in India? You might want to reconsider. The app has been banned there since June.

Distribution of TikTok users in the US as of June 2020 by age group

Source: Statista

Spend some time researching your target audiences on other platforms and looking for overlaps on TikTok. But don't rule out new or unexpected audiences. Your current audience may not be on TikTok, but there may be subsets with related or slightly different interests on the platform. For example, a children's book publisher's audience might consist of authors on LinkedIn, readers on Instagram, and illustrators on TikTok.

Once you've focused on a potential audience, do some research on what types of content they like and engage with them. Then start brainstorming content ideas for your brand.

Conduct a competitive audit

Are your competitors on TikTok? If so, you might be missing out on the action. If it doesn't, TikTok can be a way to gain a competitive advantage.

Regardless of whether your competitors are on the platform or not, find at least three to five similar brands or organizations and see what they're up to in the app. Try to learn what worked and what didn't work for them. If it helps, use the S.W.O.T. Framework to identify the strengths, weaknesses, opportunities and threats of the individual competitors. Or find another suitable competitive matrix.

Since TikTok is a developer-run platform, don't rule out the possibility of TikTok stars and influencers being involved in this exercise. Find personalities who specialize in your field, from cosmetics to medicine to education and literature.

Align goals with business goals

You can only create TikToks for this purpose. However, it's better to keep an eye on goals that are tied to your overall business goals.

Whether you are trying to reach new audiences, improve brand image, drive awareness of a product, or build stronger customer relationships through engagement, it's important to back up your efforts with a justification. Consider using the S.M.A.R.T. Goal framework or other template to set goals that: S.specific, M.easy, ONEreachable, R.Elevant and T.imely.

Like most social platforms, TikTok offers analytics for pro accounts. On your profile page, click the three dots in the top right corner. Click from there Companies then Analytics. Search the dashboard and find the metrics that can be used to measure your goals.

Read our complete guide to TikTok Analytics.

Create space to experiment

There is no formula for going viral on TikTok. Leave space in your TikTok marketing strategy to be creative, have fun, and go with the flow.

If something goes wrong, learn from it and move on to the next experiment. If your brand accidentally leans towards trends like Home Depot, Ocean Spray, or others, make the most of it. Join the joke. Don't plan on getting taken too seriously on TikTok.

@Washington Post

Please don't fire me.

♬ If you're not tagged by popular developers – November 19th (B-Day 🎉🎁)

Bonus: Get a free social media strategy template to plan your own strategy quickly and easily. Also use it to track the results and present the plan to your boss, teammates and clients.

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