The preferred e-mail shoppers in 2020
Apple iPhone and Google Gmail are the two most popular customers for opening emails in 2020, according to recent research by Litmus.
The report is based on data from nearly 10 billion emails collected anonymously between January 1 and September 30, 2020.
A third of the e-mail openings examined were on the iPhone e-mail client and 32% in Gmail.
Other popular customers are Apple Mail (10% of openings), Outlook (7%) and Yahoo Mail (5%).
The most popular webmail clients
Gmail is by far the most popular webmail client, accounting for 72% of open webmail messages.
About research: The report is based on data from nearly 10 billion emails collected anonymously between January 1 and September 30, 2020.
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