The hardest marketing channels to follow

According to recent research by Ruler Analytics, marketers are struggling the most with tracking the impact of their television and print campaigns.

The report is based on data from a survey of 205 marketers around the world. The respondents work for a mix of B2B and B2C companies.

All marketers who use television for campaigns report having difficulty tracking performance on the channel, and 95% of marketers who use print report having difficulty tracking performance.

Respondents say websites and emails are the easiest marketing channels to follow.

The most common metrics tracked by marketers are conversions (81% of respondents say this), leads (78%), sales (64%), clicks (57%), and ROI (54%).

Percentage of marketers who measure certain metrics

About research: The report is based on data from a survey of 205 marketers around the world. The respondents work for a mix of B2B and B2C companies.

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