The demographics of 11 major social networks

Younger adults in the US are much more likely to use Instagram, Snapchat, and TikTok than older adults. This is evident from recent research by the Pew Research Center.

The report is based on data from a survey conducted between January 25 and February 8, 2021 of a national sample of 1,502 adults ages 18 and older living in all 50 states and the District of Columbia.

76% of adults ages 18 to 24 say they use Instagram, 75% say they use Snapchat, and 55% say they use TikTok. By comparison, only 13% of adults aged 65 and over report using Instagram, 2% report using Snapchat, and 4% report using TikTok.

The age difference is smallest on Facebook: 70% of adults aged 18 to 29 report using the social network, compared with half of adults aged 65 and older.

Additional important demographic differences between the major social networks:

  • About 52% of Hispanic and 49% of black American adults report using Instagram, compared to just 35% of white American adults.
  • More than half (51%) of American adults with a bachelor's or advanced degree report using LinkedIn, compared with just 10% of American adults with a high school diploma or less.
  • 46% of adult women in the US report using Pinterest, compared to just 16% of adult men in the US.

Social media platform demographics

About research: The report is based on data from a survey conducted between January 25 and February 8, 2021 of a national sample of 1,502 adults ages 18 and older living in all 50 states and the District of Columbia.

Comments are closed.