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The Best Local SEO Company | GFC Tech Surrey

Oct 7

If you own a small business in Surrey, you can't afford to overlook the importance of local SEO.

What are the benefits of local SEO for Surrey small businesses?

Local SEO is a sort of search engine optimization (SEO) that increases the visibility of your firm in Google's local search results.

Any company with a physical presence or that serves a specific geographic area can benefit from local SEO, and there are a range of methods available, such as optimising pages to include precise address information such as street name, town/county, and post code. This will increase your company's visibility in Maps and local search results.

You must increase your Search Engine Optimization if you want your business website to rank high on Google so that people searching online can find you fast and simply.

Search Engine Optimization for Local Businesses

Google is always attempting to provide its consumers with the best possible search results. When Google realised that people were seeking for businesses in a certain area, they opted to incorporate location into organic searches. Local SEO is an important element of this process since it allows potential customers in your area to find your company.

Local SEO is not the same as traditional search. Two Google algorithms are used to generate these results: one for presenting a map pack and another for ranking local businesses in natural searches.

A local business has an opportunity to appear in both the main organic search results and the local map pack.

Local searches make up as much as 46% of all Google searches.

Things like including your town or city name and post code in material, building links from local websites, and getting more online reviews may help your business appear in Maps or search results when someone looks for 'Best Plumber Epsom' or 'Plumber near me.'

Keyword Research For Local SEO

Keyword research is the process of determining the search terms people use in search engines to get answers to their questions.
One of the most crucial components of optimising webpages for search engines is determining the specific keywords or phrases that people are looking for. If you include these keywords on your website, you should be able to rank well in search engine results pages (SERPs) when people search for them.

We examine the search volume (how often people look for this phrase on Google), the content of the website and its specific pages, and what competitors are utilising on their websites when deciding which keywords to focus on.

Because your content must resonate with specific regions in order to be regarded relevant to local search keywords, local keyword research is a more thorough variation of this.

A service-based word matched with a specific region or territory, such as "boiler repair Surrey," or a generic business term paired with a city location, such as "plumber Epsom."

Content for Local Search Engine Optimization

Make content that is inspired by current events or local news stories.
Customers looking for anything in their immediate vicinity may be drawn to information that addresses or refers to a local issue. If they're looking for a local event or information on what's going on in their city, you want this item to display.

This strategy may also help your website rank higher for local search inquiries.

Landing Pages for Your Neighborhoods

A location page, often referred to as a local landing page, is a sort of landing page that focuses on long-tail, regional-specific terms.

In other words, location pages are SEO-optimized landing pages that are utilised to generate highly specific location keywords.

These are appropriate for service-area enterprises and firms with multiple locations. This is due to the fact that both of these companies have something in common: they both need to publicise the fact that they have multiple offices or service areas.

Before you can create a location page, you must first determine which towns (or regions) your small company serves. Then it's just a matter of choosing and creating a URL that is relevant to the users of this city or region.

If I'm a plumber seeking for customers in Epsom, for example, one suitable landing page would be "Epsom Plumber," with the URL:
The goal of location pages is to rank well in Google's local search results for specific locations.

For local SEO, use Google My Business.

Google My Business (GMB) is a free Google offering that helps local businesses rank higher in search engines. Hours of operation, your business's address, a website, and a phone number are all examples of data that may be found on GMB.

When people use their phones or computers to look for you in their area, this information will be used to help them find you. To obtain directions to your place of business or to find a service in their area.

Google My Business is the infrastructure that underpins Google's business listings, and it allows your small business to control how their information appears on each one. It enables your company to appear in the local pack as well as a number of other search results, as well as choose how their information is shown on each.

Because the content you submit to your listing can appear in a variety of spots on the search engine, including the knowledge panel, the local pack, and maps, it is a platform that every local business owner should be aware of and use.

Local businesses should be aware of the benefits of Google My Business in order to reach new customers, increase their overall visibility, and ensure that their clients can find information as quickly and easily as possible.

Google My Business is a free service that gives local businesses a number of benefits.

It's important to remember that local searches aren't just for finding new businesses. Users frequently look for directions, contact information, site traffic, reviews, and other data.

Citations gleaned from local directories and websites

Citations are most often used to refer to mentions of a company's location and contact information on the internet. A map or website that displays a business's name, phone number, and street address (NAP), as well as hours of operation and other information, is referred to as a local citation source. Because they are all about location, citations are one of the most valuable assets a local firm can have.

When it comes to citations, the first thing to look for is that your company's contact information is correct.

It will be difficult for those looking for businesses in Epsom to find them if their website claims to be situated in Epsom but all of their internet listings claim to be in Leatherhead. Check to see if the information on your listing matches what's on other sites where you're listed.

The next stage with citations is to provide each one its own description or bio so that others can remember who you are when they come across them later online.

Platforms for local listings on the internet, such as:

Services for Maps (Google Maps, Apple Maps)
Business directories in your area: (Foursquare,
Feedback-gathering websites (Yelp, Trust Pilot)
Social media channels (Facebook, Instagram)

Begin utilising local SEO to your advantage.

Now that you have a better knowledge of search engine optimization concepts and how Google ranks local search results, you can start focusing on signals that will optimise your site's digital presence in the local oriented search environment. As a result, your company will appear higher on the results page, increasing your chances of being discovered by more potential customers.

Several elements influence your search exposure, however keep in mind that local search is a dynamic industry. Once you start enhancing each critical signal area, you'll be able to serve a bigger number of people in your geographic region—and hence grow more quickly.

It's vital that your organisation is optimised to be found when it comes to ranking higher in the search engine results pages (SERPs) for local queries. Local SEO may help with this by ensuring that your website content includes correct information and contact information specific to your region, making it easier for customers to locate you when they need a product or service nearby.

There are many other factors that contribute to high SERPS rankings, but we hope that after reading this article, you're ready to start optimising your website for local searches!

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