The 10 finest methods to make use of touchdown pages
By Sean Tinney December 9, 2020
You don't have to be the biggest marketer in the world to promote your product or service.
In fact, many of our customers at AWeber are business owners who are just starting to sell on marketplaces like Etsy or Amazon. Some are content creators, bloggers, or podcasters who have ideas to share with the world. Others include restaurant owners, local shopkeepers, mechanics, and many more.
While it sounds like these business owners are very different, they all have one thing in common.
They want more people to know about their business.
While it may sound like a big task, building brand awareness doesn't have to be difficult. All you need to do is make it easy for your customers to find what you have and take the action they want.
This is why an online presence is so important. Think about it: what is the first thing you do when looking for a product, service, or information about a company? They look for it online.
I'm not saying you need a detailed website. A website is not required for some businesses. However, if you don't have a website, then you absolutely need a landing page. Even if you have a website, there are still situations where you may need a separate landing page.
Landing pages can help simplify your message and focus your customer on a desired action.
There are several uses for your business or side project. We highlighted the top ten ways you can create the perfect landing page.
Facebook landing page
Set up a landing page for people who click your Facebook ads. While calling people from a Facebook ad to a landing page is a little more passive than a Google ad, it is an effective tactic for adding to your email list.
The goal in creating the Facebook landing page is to find out the intent of your visitors. If you are promoting a downloadable guide, their intent may be easy to figure out – they want the guide. However, in other cases it may not be as obvious. Here you need to test different content to see which one converts better.
Promote a webinar or event
Virtual events – like webinars – are a great way to educate your audience and get them excited about your brand. These are not small tasks that need to be put together. Much of your time and energy is devoted to planning and running these events. However, without a webinar registration landing page, your hard work will go unnoticed.
The features your event landing page must need are:
- Heading with your event name
- registration form
- Copy explaining why someone should attend
- Date and time (make sure to include your time zone)
Ebook landing page
Many aspiring entrepreneurs want to make money selling e-books online. By producing and selling the e-book online, many business owners bypass the traditional publishing houses, printing presses and distribution centers.
However, in order to be in control of every aspect of your ebook, you need a landing page to sell your product.
Who needs Amazon or Barnes & Noble to reach potential customers? Promote and sell your e-book on your very own landing page.
Sell a product
AWeber has customers who initially sell their products in market stores like Etsy. However, after they build a loyal customer base, they create an ecommerce landing page to sell their products on, eliminating the market's transaction fees.
This can work if you can find a platform that allows you to create unlimited landing pages, such as: B. AWeber.
First, create a landing page with your best selling product and see how it works. You may be more successful if you move your entire business to individual landing pages.
Lead magnets are a great way to motivate a prospect to give you their email address. However, in order to capture these email addresses, you will need to create a guide magnet that will provide the value you want for that person.
Now that you've created your incentive, the next step is to create your own landing page to collect this email address. Your communications must clearly explain the freemium they are receiving and the main benefits of this lead magnet.
Now that you've received your email, it's time to start marketing your product or service.
Landing page for lead capture
Lead generation landing pages are a great way to grow your subscriber base. If you have a blog or are a regular contributor to content, you should let your audience know every time you post new content. If you don't, your readers may never know when you have something really important to say.
So create your own landing page to capture these emails. Make sure you understand why someone should sign up for your list and how often you want to send email. Having a clear understanding of your intentions in advance will reduce the chance of you unsubscribing or, worse, someone marking your email as spam.
Promote your podcast
Podcasts have become one of the most popular media. In 2013, 10% of the population listened to a podcast monthly, and that number rose to 30% in 2019.
There are over 30 million podcast episodes. Having a landing page to promote your podcast on will make it a lot easier to stand out from the crowd. You can no longer rely on listeners to find your podcast on one of the streaming platforms. To be successful, you can create an overview page for each podcast episode.
For more information on promoting your podcast using email marketing, please refer to this guide.
PPC landing page
One of the most important things to keep in mind about paid ads is that your landing page is relevant to the keyword that you are looking for.
Imagine a prospect searching for “best Italian restaurants near me” and finding the best Italian food recipes on the page they click on. Not a very good user experience.
And it will surely be a waste of your money. Given the search term for "best restaurants," it's safe to say that they are not in the mood to cook tonight.
For every keyword topic you want to bid on, you need a relevant landing page for your Google ads or other search engine.
With pay-per-click (PPC) ads, not only is it important to make sure your landing page is relevant, but also to improve your Quality Score. A better Quality Score on Google often leads to lower prices and better ad positioning.
Thank you page
Have you set up a webinar login page or how about one to collect email addresses? If so, show your appreciation with a dedicated landing page to thank them for signing up for your event, downloading your lead magnet, or purchasing your product.
This page doesn't have to be complicated. A simple thank you along with the next steps, depending on the offer, is all you need.
Here are some examples of thank you landing pages:
What is special about a landing page builder is that you can pretty much create a dedicated page for anything you can think of. I've seen restaurants without a website use landing pages for their menu. Other companies use them for social media highlights, as a Linktree or for a job advertisement. The uses are only limited by your imagination.
If you're not sure where to start, log into your AWeber account and use one of our custom templates. You can easily brand and set up your landing pages with these drag-and-drop templates.
Don't have an AWeber account yet? No problem, you can get started today for free.