Socially confidential: Dictionary.com democratizes the language on its platforms
In Adweek's new weekly video series, Social Confidential, Adweek's social media editors peek behind the logo to see who is tweeting, posting, and sharing from major brands.
For the latest episode, Adweek Audience Engagement Editor, Jess Zafarris spoke to Jeanne Sager, Marketing Manager at Dictionary.com, who creates intelligent, timely, and often humorous content for the site's social accounts, particularly Twitter and Instagram.
A common misconception about the platform, Sager said, is that it tells people how to use words correctly and which words are correct, but its function is almost the opposite. It records how words are used, which means that changes and word choices are documented that pedants may refer to as "wrong". This serves as a function of progressive representation.
"We are heavily invested in opening up the language to everyone," said Sager. "We see that English is a developing language – and slang is just as valuable and valid."
See below to learn the secrets to making this account successful.