Sheba divides the therapeutic powers of cats in three mini documentaries
If you're a cat lover, buckle up: these short documentaries by Sheba will bring a tear to your eye.
Created by AMV BBDO and Oscar nominated director Geoffrey O’Connor, each film focuses on the fact that cats are much more than just pets that sleep and bird watch. The three-part series, titled The Cats That Rule the World, explores the unique connection between cats and their owners and shows how a cat companion can help people fight depression, loneliness and PTSD.
The first – and perhaps the most emotional – film highlights a cat training program in Washington that relies on prisoners. A local humane society brings stray and feral cats to prisoners who participate in the program, relying on them to socialize their assigned cat and look out for health issues before they are put up for adoption.
Much of the film focuses on the relationship between a prisoner and Galileo, a 15-pound cat he looks after. When released from prison, he will adopt Galileo in the hopes that the cat can help him avoid trouble.
Spoiler alert: The documentary closes with the announcement that he has not been in prison for more than two years, lives with his mother, works and takes care of Galileo.
A second documentary features Jordan, a veteran of the Iraq war, whose cat Izzy helped him heal on his return home.
“I would lose my mind. I was still not out of military mode, ”he says. “Having Izzy here was very comforting for me. In those times when I was really exaggerated with anger, this goofy cat jumped into my lap and purred and fell asleep. "
The third film follows Sandra and her cat Denali, whom she describes as her "best friend". When she learns to climb in Colorado, she takes Denali with her in a backpack.
"He only knows to sit quietly in this pack," she says. "I'm so proud of him. For me, he defies all odds, what a cat should do."
“The Sheba brand understands the value of a cat's attachment to its human companion. We wanted to create engaging content that highlighted the true power of cats over people, ”said Craig Neely, Mars Petcare's vice president of marketing, in a statement.
"This series takes advantage of Geoffrey's creative ability to explore different subcultures around the globe, and with the guidance of the Humane Society, we can tell a bigger story behind the phrase 'cats that rule the world'," he continued.