Seven of the preferred kinds of weblog posts which are assured to drive visitors
30 second summary:
- Optimizing your content for search results requires search intent.
- When you understand search intent, you can generate effective content.
- Target search intent by examining high-ranking search results.
- How-tos and lists are the most common blog post ideas shared.
- Focusing on important on-page SEO elements results in higher search visibility.
When it comes to blog posts, not all content formats are created equal.
What's more with more than 500 million blogs Everyone out there is vying for attention, it's getting harder to stand out in the midst of the noise.
It takes more than shareable images or enticing headlines to be a success for a blog these days. While these elements are undoubtedly important, write blog posts that attract the most correct Kind of reader requires careful brainstorming, optimization and public relations.
Fortunately, SEO content is not rocket science. Whether you're struggling with content ideas or want to better monetize your ideas, below are the seven most popular types of posts that will help your blog get better traction and drive traffic to your website.
Why Understanding Search Intent Is Important
Before I identify the types of blog posts that have already been proven to produce results, we need to first talk about search intent. If you don't know what search intent is, search intent is the why behind a particular search.
Each type of search falls into one (or more) intent types:
1. Information intent
The search user wants to learn something. While this type of search typically includes words such as "how-to," "what is," or "who," not all information searches are asked as questions (e.g., directions to JFK International Airport).
2. Navigation intent
The search user wants to visit a specific site. People would rather ask a search engine than type the full web address in the url bar as they may not be sure of the exact website. Examples are "Facebook" or "WestIn contact number".
3. Transaction Intent
The search user wants to buy something. Transactional intent usually means the search user is wallet ready. All you are looking for is a website to make a purchase. Typical searches are "buy iPhone 12", "spa package" and "cheap MacBook Air".
4. Commercial investigation
The search user intends to buy but is still in the research phase. People who do this type of search need more information about the product or service they are trying to buy.
You search for terms like "top New York restaurant" or "best Android phone" to compare a specific product or service.
Understanding the specific intentions of a search will help optimize your blog post for the correct search terms. And if the right search type finds your content, your blog can generate relevant and targeted traffic.
Here's how to target search intent with your blog
Google's constant goal has been to offer the best relevant information for a search queryIf you tailor your content to the search intent of your target audience, your blog can rank high for relevant search results.
For the success of SEO, relevance is a central principle that must not be overlooked.
So how can you infer search intent and create content that has significant traffic potential?
The answer lies in the search query itself.
For example, let's look at the search term "How do I bake a cake?" At. For these keywords alone, the search seems to have an informational intent. Don't just guess the search intent, however. A quick way to confirm the specific intent of a search is to do a Google search.
By entering your keywords into Google search, in this case "baking a cake", the results show that users are looking for ideas for cake recipes and baking instructions. To rank competitive for this type of search intent, focus your content on a guide or list article.
Now that we have a better understanding of search intent and its role in content creation, let's take a look at the most popular blog post ideas that can help you create quality content today.
Seven blog post ideas that deliver valuable, engaging content
Ready to put a virtual pen on paper? You can use these great content ideas to make brainstorming for content easier.
1. Instructions and tutorials
With 80% of all Google searches Information, guidance, and tutorial posts are a staple of any blog, regardless of your niche or industry. Since the goal of a guide or tutorial is to solve a problem, the readers of your article will be more inclined to invest in your product or service.
And since you are an authority on your company, how-to articles are an easy way to connect with your audience, build credibility, while also showing off your expertise.
To maximize the effectiveness of these types of post ideas, include images such as videos and videos in your articles. Visuals not only enrich the content, but also help readers better understand the information provided.
Readers are also more willing to take action when content is easy to digest.
A good example of instructions is Ann Smarty's blog post: "Google Recommended Snippets: How to Get Your YouTube Video on Google. ”
Another content powerhouse, list articles, help optimize information. How powerful are list articles?
When comparing list-based articles and articles without a list, SEMrush found that the presence of lists led to this 4x more traffic and 2x more social shares. What's more 36% of readers rather click on an article with list headings.
With content usually formatted as a numbered list, readers can quickly consume the content of your list posts. Because it is easy to digest, readers will be better able to share the post and respond to the information.
Like how-to guides, list-style articles can be a useful tool for informational intent, as well as for transactional and commercial research.
As an example, here is an excellent list-based post about Web development tools.
3. Case studies
A case study post is a very valuable marketing and branding tool. In B2B marketing, case studies can offer the following five advantages:
- Present the specific value of your product and your skills
- Highlights how your product solves customer problems
- Establish credibility with real customers
- Provide social proof to potential customers
- Uncover your brand evangelists
In several content marketing surveys B2B marketer Customer testimonials (89%) and case studies (88%) were identified as the most effective content marketing tools for lead generation. And three quarters of B2B marketers The case studies found accelerated leads through the final stages of the funnel faster than any other content marketing format.
To see the power of case studies, structure your process from the challenge or problem to possible solutions and finally the results and conclusions. Here's a great one Example of an SEO case study to show this structure without being boring or boring.
4. Forecasts and trends
The brilliance of writing posts about future trends is that you can display your expertise and industry knowledge. Since people are always looking for advice or information about the next market trend (commercial investigation), predictive posts can generate great reactions and even spark debate.
Statistics from Hubspot found that few people who read blogs regularly do so to learn more about a brand's products. Instead people Read blogs frequently for three reasons::
- To learn something new
- Be entertained
- Find out more about news or trends in your industry
And when it comes to content formats, 47% of bloggers found that trending pieces are very popular with their readers. Prediction and trending post ideas are only outperformed by lists (57%) and articles with instructions (77%).
5. Ultimate guides
Ultimate guides are the most definitive blog posts that you can write. These types of long-form post ideas typically exceed 3,000 words. Some guides can even take as many as Over 10,000 words write effectively.
Why should you commit to writing a detailed, comprehensive blog post? Here are some perks of becoming the ultimate guide:
- Produce evergreen content that generates traffic all year round
- Positions you and your brand as an expert
- Indicator of relevance, which is critical to search intent
- Provides your brand with marketing campaigns
- Gets more social shares and increases engagement for content
- Extends the keyword possibilities
Regardless of the topic or niche, long-form content outperforms shorter blog posts. In a study by Brian Dean, blog posts had more than 3,000 words 77.2% more referring domains as short form content. And thanks to RankBrain from GoogleLong-form content is rewarded with higher ranking positions.
Bloggers who work on long reading experiences 54% better results and receive 3x more traffic than blogs that only write brief content.
Interview posts are a great addition to any blog as they diversify your website's blog content and reduce the pressure on content creation. With interviews, your brand can:
- Expand its influence
- Expand the network
- Generate higher quality backlinks
- Increase his authority
- Diversify the blog content
As an influencer outreach tool, interviews are undoubtedly powerful. With 69% of consumers distrusting traditional advertising, collaborative content like interviews allows your brand to reach and engage with audiences in a more natural way.
First Round Capital, a seed stage venture company, knows the transformative power of interviews all too well. A single interview about Slack's launch strategy earned First Round Capital overall 2,243 backlinks from large publication sites like Fast company and Entrepreneur.
If your blog is relatively new and you can't get influencers on for interviews, consider creating expert round-up posts. Influencers like to take part in round-up posts as they give them the opportunity to demonstrate their expertise.
Both post ideas can add to more blog traffic as influencers are more willing to share your content with their network.
Since images attract more attention than text, consider adding infographics to your content blog. Infographics aren't just attractive or exciting to read. They are shared too 3x more than any other type of content.
Granted, infographics work best when they are professionally designed. Fortunately, there are plenty of online infographic tools like Canva and Piktochart Here's how you can create beautiful infographics for a freemium price.
Now that you have tons of post ideas to keep your content calendar full, let's look at certain on-page SEO elements that can help you get the right visitors to your blog.
Three on-page SEO factors for better searchability
Whether you want to write a list, tutorial, or the ultimate guide, these three on-page SEO factors should be incorporated into your content before you hit publish.
1. Target one or two medium-weight keywords
Since the main goal of any blog is to attract an audience, Keyword research is vital. After all, no content can compete in search results without keyword research. If you don't know what your audience is looking for, how can you get your content in front of them?
However, don't try to search for short terms like "chocolate cake". These search terms are very competitive, which makes it difficult to compete against established blogs. Instead, focus on medium-tailed keywords like "Chocolate Pound Cake Recipe".
As in the previous example, medium-ended keywords are more specific than short-headed terms. People who use medium-weight keywords are more likely to read your content. You are also more motivated to take action, which leads to a positive interaction with your brand.
When you've done your keyword research and created a list of medium-weight keywords, add them to your blog post in the following key places:
- Title tag
- Meta description
You can also add your keywords to the text, but don't over-optimize your content.
Over-optimization is a form of keyword filling that speaks against it Google guidelines. Just include your target keyword in the first 100 words of your article.
2. Link to important pages
Internal links are hyperlinks that refer to another website in the same domain. Internal links are a proven method for search engine optimization as they help search engines find and index relevant content. Visitors also use internal links to review high quality pages, thereby increasing the site's time on site.
When you link internally, aim for two to three links. Use descriptive anchor text with keywords that are relevant to the linked page. Another way to add more internal links to your blog post is to add a related post section at the bottom of the page.
3. Optimize images for maximum divisibility
Blog posts that contain only text are absolutely boring. Adding high quality images to your post explains complex information better and makes your content more visually appealing. Because the graphics stand out, images can greatly improve the scannability of your post.
Don't just include pictures in your post and hit publish. Images can also be optimized for SEO so that your graphics can be ranked for Google Images. When Optimize images for search, be sure to:
- Write a descriptive alternative text with your keyword.
- Keep the alt text below 125 characters.
- Include your target keyword in the file name.
- Compress the image for faster loading times.
- Use clear images instead of artwork.
- Use the correct file extension for your picture.
- Resize your picture to optimal proportions.
Put everything together
By writing for relevant search intent and incorporating these SEO best practices into your post ideas, your blog will get more opportunities to appear high in search results. More search visibility means more organic traffic for your blog.
After you've published your blog post, let the world know about it. Promoting your content through Outreach can be done by sharing your post on social media, participating in forums such as Reddit, contacting influencers, and promoting through Facebook.
Karl Tablante is Inbound Marketing Manager at SEO Sherpa.