Publicis Groupe hires US progress leaders at Xandr from AT&T
Publicis Groupe brought back a familiar face and hired Jay Askinasi as their chief growth officer for the US.
In the newly created role, Askinasi will be tasked with managing the connectivity of Publicis Groupe's data and technology solutions across creative, digital and media activities in order to accelerate the holding company's transformation plans in the US. This includes digital media in Epsilon and Publicis Media, marketing technologies between Epsilon technology platforms and Publicis Sapient, as well as data-driven creativity that connects the creative agencies with data from the Publicis Groupe.
Askinasi joins the holding of AT & T's ad tech unit Xandr, where he oversaw sales and go-to-market strategy, and as SVP- , Agency and platform partnerships. Previously, he was President of the ad tech and data platform RUN, which Publicis Groupe acquired in 2014. He then spent approximately two years as Global President, Investment Solutions at Publicis Media, before joining Xandr.
“We are very happy to welcome Jay back to the group. Almost a year after implementing our country model there, our US operations show the strongest resilience to organic growth in the industry thanks to our unique model, ”said Arthur Sadoun, CEO of Publicis Groupe, in a statement. "With Jay's appointment, we are now accelerating the execution of our roadmap to combine our world-class data, creativity, media and technology skills and accelerate growth for our customers and ourselves."
Askinasi is the latest in a series of senior executives at Xandr this year, beginning with Brian Lesser's unexpected resignation from his role as Xandr CEO in March. In the following month, AT&T consolidated its advertising sales units Xandr and WarnerMedia and moved the former within WarnerMedia under Chief Revenue Officer Gerhard Zeiler. Interim CEO Kirk McDonald also left Xandr to join WPP's GroupM as CEO for North America in August.
"I couldn't be more excited to switch back to Publicis at this critical time for marketers, agencies and media companies," Askinasi said in a statement. "Led by our world-class talent, product and data resources, the group is incredibly well positioned to drive our customers' growth and advance the industry."
The departure also follows Xandr's addition of A&E Networks and Crown Media to its Invest TV buying platform last week and layoffs at WarnerMedia. Welch told Adweek that while the cuts had an impact on the company, they were much smaller at Xandr than at WarnerMedia.