Pinterest faucets the previous supervisor of the coworking model The Wing as Shopper Advertising Head
Pinterest has hired Celestine Maddy as head of consumer and brand marketing, as the platform Adweek confirmed today. Maddy was most recently Head of Marketing and Communications at the women-centric coworking space The Wing, which she left in July, according to her LinkedIn page.
In her new role at Pinterest, which she started on Monday, Maddy oversees global strategy and campaigns for consumer brands, product marketing, social media and content innovation for the platform. She reports directly to Andréa Mallard, Pinterest Chief Marketing Officer.
"As a global inspirational company, we have a strong tendency to be inspired by leaders and Celestine is bringing this to the table in no time," Mallard told Adweek. “But we were just as impressed by their curiosity, intelligence and willingness to question the status quo. People come to Pinterest to create a life they love, and I'm sure Celestine will help us continue to make the Pinterest brand more popular around the world. "
Prior to joining The Wing in February, Maddy held senior marketing roles at Foursquare, Reddit, and consumer products development company Quirky. She has more than 15 years of experience in tech startups, media and advertising agencies, including as the founder of the industry blog AgencySpy in 2008.
The wing, in which Maddy only spent six months, was embroiled in controversy over the summer after reports of racism against black and brown employees surfaced at several company locations. In response, CEO and founder Audrey Gelman stepped down from her role on June 11th. She later complained in a letter to former employees on Instagram that the leadership had confirmed "the kind of social inequality we were seeking".
When Gelman resigned, she was replaced by a three-person CEO's office that included Maddy along with Lauren Kassan, Co-Founder and Chief Operating Officer, and Ashley Peterson, SVP of Operations.
Pinterest also saw some turmoil this summer – a season largely marked by a national reckoning of historical and systemic racism after police killed George Floyd in Minneapolis on May 25 and protested around the world.
In June, two former Pinterest employees, both black women, publicly accused the platform of racial discrimination in a series of tweets. After initially denying the allegations, Pinterest CEO Ben Silbermann emailed employees confirming "parts of our culture are broken" and outlining a series of steps the company is taking would to improve awareness and understanding of racism and bias and increase diversity under the leadership, according to Bloomberg News.