How to analyze the performance of your influencer campaign
Finding influencers and setting up influencer marketing campaigns is a big job, but it's well worth the effort (at least for most…
How marketers can use technology and automation to drive sales and business growth
The overall goal of a company is growth. Fortunately, the advent of automation technology has made businesses more efficient - and made…
The argument for your social media managers getting weird
It often takes something special to stand out as a brand on social media. As marketers, however, we tend to stick to the vault, the tried and tested,…
10 Social Media Accounts Every Marketer Must Follow
The digital space, especially social media, is changing trends so quickly that marketers sometimes get whiplash. What seems trending in…
From publisher to big tech: Here are the key insights and key stats for the first quarter
Editor's Note: Adweek worked with consultant Matthew Scott Goldstein to turn their quarterly newsletter into an Adweek article. His insight into various…
Everything you need to know about Twitter Spaces, the clubhouse rival
Streaming audio has received a lot of attention lately. You've probably heard of Clubhouse, the audio streaming app Elon Musk and Mark Zuckerberg…
B2B websites: what value from visitors versus what value from marketers
Visitors to B2B websites and B2B marketers do not always see at eye level which features, functions and content formats are most important…
What is inbound marketing? A beginner's guide
Inbound Marketing is a marketing strategy that aims to target customers with relevant and useful content.The goal of inbound marketing, which was coined by…
Overcoming B2B Content Marketing Challenges During the Pandemic
If you're a marketer in a B2B business, you know that maintaining a well-planned, high-quality content pipeline is difficult even in…
41 Tips To Overcome Writer's Block According To Science (2021)
DigitalGYD content is free. When you shop through referral links on our website, we may earn a small commission.What is blogging?Blogging is the art of…