On-Page SEO Techniques: 11 Tactics That Only Work In 2021 (Free Checklist)
On page SEO techniques 2021 that will double your search traffic
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On-page SEO is an integral part of the entire website SEO or search engine optimization process. You must surely follow SEO techniques to optimize your blog / website so that search engines can better decipher it and probably rank it higher in the SERPs.
SEO in 2021 is much more complex than producing content and linking backlinks to it to improve your rankings.
You need to keep optimizing your blog with proper on-page SEO techniques and Off-page SEO optimizations.
Then this post on the Top 10 On-Page SEO Techniques for 2021 will be useful.
Download the SEO checklist below.
If you've checked through our blogging guide, you know that Google is one of the best search engines in the world with a market share of over 78%. You can get lots of attention, traffic, and ultimately leads and sales by ranking at the top of the first page in Google's SERPs.
To get your Google ranking up, you need to have the right balance of natural backlinks, perfect content with content optimized for your target topic, a great website that is Google-friendly, and nice social signals showing your authority and so on. The entire search engine optimization process can be roughly divided into on-page SEO and off-page SEO.
In this post, however, we are not going to do an on-page SEO or off-page SEO case study.
In fact, we're going to talk about how to optimize your article for the higher placements with the best and latest on-page SEO techniques 2021 and that without invalidating Google's quality guidelines.
I have a handy one On-page SEO checklist Here's how to get it printed and measure your articles for proper SEO optimization of white hat blogs.
Let us begin…
What is on-page SEO? The definition
On-page SEO is the process of optimizing your blog post (individual web pages) for search engines so that they get a higher rank and get more clicks (traffic) from the SERPs.
These on-page SEO techniques include optimizing the text content (meta tags, permalinks, web copies, images, etc.) and optimizing the HTML code (including removing unwanted code, mobile friendly websites, no iframes, loading times, etc.) the website.
That was just the gist of the whole game. Let's discuss the whole process of how to do proper on-page SEO and get your blog fully Google compliant.
Benefits of On-Page SEO Optimization in 2021
Don't you want to know before you dive into the latest on-page SEO techniques? Benefits of On-Page SEO Optimization?
The simple answer to this is, by optimizing your website for search engines like Google, you can drive a lot of traffic from them to your company website.
This is true of any online business and they are investing in SEO efforts whether they are bloggers, small business website owners, freelancers, or big giants like Amazon and Techcrunch.
Every form of online business strives to optimize its website for search engines.
Here are the main advantages of on-page SEO optimization and why you should consider them:
- Most on-page SEO strategies focus on one topic, namely User experience. Better user experience = more conversions.
- If you follow the latest information on the page, it will be easy to find out higher rankings on SERPsThis means that your website will be visible to as many people in your niche as you want.
- Better ranking = more traffic = more leads, Sales, ad clicks and total revenue.
- SEO leads have a far higher completion rate (14.6%) than other methods of generating outbound leads such as direct mail or print media (1.7%).
- For every dollar spent, SEO for small businesses generates approx. 3 times as many leads as in conventional marketing.
- 75% of users never scroll past the first page of search results. Hence, you need to make every effort to optimize your website so that it ranks on the first page. And for that, you need a great SEO techniques strategy on the page.
Now that you know what on-page SEO is and what the benefits are, follow suit On-Page SEO TechniquesLet's get started quickly to tweak the various on-page SEO factors that will ultimately double your search traffic.
To simplify your on-page SEO to-do list, I've broken the entire white hat SEO strategy game into three steps for better understanding. You are:
- Optimize content
- Optimization of the HTML section &
- Optimization of the metadata
Would you like to learn about On-Page SEO Techniques 2021 and Implementation Examples?
Here are the latest on-page SEO techniques that you should know and follow
CONTENT OPTIMIZATION FOR ON-PAGE SEO
1) Write original and detailed content
Write original, in-depth content for on-page SEO
Your blog content is by far the most important SEO technique to keep in mind.
Writing original content can take time and effort, but this is exactly what the search engines love. Copied content on your website can damage your reputation as your readers will quickly recognize your tone and content.
This can be worse if your content is recognized by the owner who can sue you for copyright infringement. At the very least, if he files a DMCA, you can have your site removed.
It is therefore highly recommended that you write original and fresh content. If you're outsourcing author content, use the best plagiarism checking tools to make sure it's not spun content (copied content with jumbled wording).
How do I optimize blog content for on-page SEO?
- Words Per Page: Gone are the days when you could rate your keywords with 500-700 words per article. As competition increases, you literally need to write the best articles that cover everything on the topic you are writing.
Articles with 2,000 words or more get more approvals, more links, and better rankings.
- Include many LSI keywords: LSI keywords or latent semantic index keywords are the secondary keywords that are logically linked to your main keyword. These LSI keywords can help Google and other search engines see what your page is about.
For example, when you write about "squash" it can be confusing (both to users and search engines) that you are talking about squash, vegetables, or squash, the indoor sport.
However, If your content includes terms like "Drive," "Drop," "Game", or "Racket" that are usually included when you write for sports, the Google bot can get a clear idea that it's on your end indoor sports, not vegetables. This way, your website will be ranked for sports related inquiries instead of food related inquiries. So it's a win-win situation.
- Grammatically Correct: Correct grammar and punctuation are very important for good impressions and authority. You can use the free grammar chrome extension (read my grammar review) to write grammatically correct articles.
Additional Resources to Read:
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2) Have a solid keyword placement strategy
Keyword placement strategy for perfect on-page SEO
Keyword placement is the most important thing in page SEO optimization. You have to be very smart in putting the right keywords in the right places.
How can keyword placement be optimized for better on-page placement?
- make use of H1, H2 and H3 tags. Make sure you use your target keyword at least once in one of these keywords. However, don't overdo it by putting as many keywords in these heading tags multiple times.
- Sprinkle the target and LSI keywords throughout the content naturally. They should be placed so that the flow of content is not disturbed.
- Use keywords in the first 100 words and try to make things as natural as possible.
- Always try to keep the keyword density the same or the same less than 1.5% for better optimization.
- Optimize your pictures (We'll go into this in more detail below) for your keywords as well.
PRO TIP: Always use the target keyword at least once in the first and last paragraph of your content. For LSI keywords, you can use tools like SEMrush (check out my SEMrush free trial to get access to SEMrush's 30 day trial) or free tools like LSIGraph.
The use of LSI keywords is a topic in itself. For more information on LSI keywords, see the resources below.
Additional Resources to Read:
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3) Optimize your images with alt tags, title tags and captions
How to optimize your images for on-page SEO
Images are the least used on-page SEO factor. However, when properly optimized, they can bring you a lot of traffic and improve your website's SEO health.
I also got a lot of traffic to my website from image search, and that's because I optimized the images on most of the blog posts.
Below are some on-page SEO techniques for optimizing images for SEO and rankings.
How do I optimize blog images for on-page?
- Rename the image file to something human readable and related to the topic. For example, change filenames like 123.jpg to seo-Strategy.jpg. It helps to have the image appear in the image search when someone is looking for an SEO strategy.
- Enter alt text to describe the image. Alt text is the text that appears in place of the picture if someone on a slow connection cannot load the picture. This also makes it easy for search engines to know what the image is about.
- Use a label whenever possible, as captions are read 300% more than the text. So why miss this chance?
In WordPress, adding alt text and captions is quite easy as the option is given when uploading an image.
How to add alt tags, title tags and captions for SEO
In the technical part, keep the picture lighter so that it doesn't affect the loading time of the page. If your screenshots are heavier, you can try reducing their size using online tools like Kraken or Optimizilla (both are free but cost more).
When you use a premium theme like Thrive Themes, it uses a built-in image optimizer that will reduce the size of any image you upload without changing the quality.
This saves you time by bypassing the compression level on each of your images and saving you the extra subscription to the compression services.
Additional resources to read:
(ss_click_to_tweet tweet = ”How to (correctly) optimize images as low-hanging fruit for perfect on-page SEO ››” content = ”Images are often the simplest on-page SEO techniques that can be used to move the needle . ”Style =” default ”)
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The next on-page SEO technique sums up the entire SEO game pretty well.
I am ready?
4) Increase dwell time: (what is dwell time and how can it be optimized?)
Dwell time is defined as the actual time a user spends on a page before returning to search results. A dwell time of 2 minutes or more is considered a good SEO signal. If a user returns (returns to search) within a few seconds, it will indicate poor dwell time (and therefore poor on-page SEO).
How does the dwell time affect the ranking of search engines? Or is it even a ranking signal?
A website's dwell time is a strong ranking signal for search engines like Bing, but Google wisely didn't say anything about using dwell time calculation as a ranking signal.
However, if you're smart enough to spy on the history of the Google algorithm, you can know that the dwell time was a ranking signal that they never officially removed.
As a gesture that Google saw as dwell time as a ranking factor, you can check out the screenshot below, which shows that you can block a specific website after returning to search due to poor quality content (after clicking on the result clicked).
This shows that dwell time is logically related to better rankings as it indicates valuable content (why the reader is lingering on your page), user satisfaction (user loved your article and therefore read more posts). Now let's see how to use dwell time as an on-page SEO factor and what on-page SEO technique to use to increase dwell time on your website.
How can you increase the dwell time of your website and increase the on-page time spent by users?
Here is an excellent video where Brian Dean shares three of his best strategies for keeping users on his side. Check out some key SEO tips on the page to increase your retention time.
I highly recommend that you watch this video and take notes so it will stay with you forever.
- Adding Multimedia: As simple as it may seem, I don't see a lot of multimedia on most blogs, even though they know that adding pictures, videos, and GIFs is the best way to keep your readers engaged. A related embedded video might keep your readers on your site for a few more minutes.
- Write long content: People often consider old content a boring task, but for readers it is a resource. Most of my lengthy pieces of content like this article on Facebook business marketing work really well. The article has almost 5000 social parts, which clearly shows readers what it is like.
- Write engaging content that will interact with your audience. Use the conversational tone and write as if you are speaking to the single reader seated directly in front of you.
- Avoid false demonstrations: Don't optimize your content for multiple keywords or use a different keyword for your title. These posts are clearly misleading the reader who is sure to return to the search results promptly.
Additional Resources to Read:
(ss_click_to_tweet tweet = "Dwell time and how it affects your on-page strategy #SEO ››" content = "Dwell time is directly proportional to how much Google likes you." style = "default")
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5) Have the SEO optimized permalink structure
Permalinks are very important for a website's SEO.
However, the value it had in the past has decreased a bit as Google prefers more of the content part. Still, having really nice, clean, human, and search-friendly URLs is good for search engine optimization.
Ideally, in the anatomy of a URL, a permalink is the part of the URL that comes after the main domain, as shown in the following screenshot:
Use an SEO friendly URL structure
If you're just starting out on your blog, make sure you choose the best permalink structure that is short and simple. It's a one-time task.
Having a simple URL structure for your blog will help optimize your blog for search engines and improve traffic.
Now when you write a blog post, you can edit the permalink to something that describes that particular blog post.
WordPress includes the entire article heading in your URL by default. You don't have to do this.
How do I optimize permalinks for perfect on-page SEO?
- Indeed, Make your URLs short and to the point.
- Google prefers the first few words in the URL. So always try to include your main keyword at the beginning of the URL.
For example, in the screenshot above that you can see, I kept "Screen Recording Software" as the permalink for this post because the post is all about the list of screen recording software.
Also, the users can identify the content they want to read once they see the URL on the search pages.
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6) Perform internal links for on-page SEO optimization
Linking your articles internally is very important as it creates a better structure for your blog and encourages readers to click on these links to read other articles on the blog as well.
It helps to keep your website's overall bounce rate down, which is good for search engine optimization. When it comes to linking, Wikipedia is the best example.
Start with that and you will gradually learn how to properly link your blog posts.
How can the internal link be optimized to get the maximum SEO benefit on the page?
- Link to Resource Articles: When you write an article, you link it to other resources related to the topic. For example, in this article I referred to various content tools in the content optimization section. Interested readers will review my bounce rate and help reduce it as they read another resource on the topic.
- Link both sides and posts: The bad thing about pages is that they get excluded from the entire content archive. No reader can ever find them if you don't link them properly in your menu or blog posts.
Make sure to include important pages like your blogging toolbox page so readers can find them easily.
- Follow your internal links: Nofollow links make it impossible for search bots to follow the linked page. When you link your blog posts internally, make sure they stop following so your old content gets some link juice and keeps ranking.
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7) Add outbound citation links
Using citation links helps improve your website's SEO (authority outbound links = better relevance)
An SEO study by Reboot shows that outbound links have a positive impact on SEO. Google considers your website to be a good source of information because you offer good content with resources linked as well.
Brian Dean, White Hat's SEO expert, suggests the following about outbound links and on-page SEO:
Brian Deans (from Backlinko) handles outbound links!
In summary, When you add outbound links, you are actually sending readers to the other online sources for more information on specific topics.
And that's exactly what Google loves.
You might lose some traffic in this on-page SEO technique, but hey! Providing your users with a better experience and sending them to additional resources on the topic (since you can never cover them all) will help optimize your website for both users and Google.
And if Google loves your website, your ranking is sure to be higher.
(ss_click_to_tweet tweet = "Why generous linking can strengthen the authority of your website ››" content = "Generous linking not only promotes relationships, but also your SEO." style = "default")
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Success! You have just completed the first level on-page optimization.
The next and second sections of our top 10 SEO techniques on the page cover topics to clean up your website's code and make it SEO friendly.
This is nothing more than rocket science, but basic SEO techniques for the HTML section of your website.
Don't worry, you can do it!
OPTIMIZATION OF THE BLOG (HTML) FOR ON-PAGE SEO
8) Focus on Branded Site, Credibility Boosting, and Conversion Optimization
The look of your blog is the first thing your visitors see when they click your article in the SERP.
If that looks ugly and cheap, they'll ricochet, but if you have a clean topic with lots of white space that gives them plenty of room to read, then stick with it.
In addition, a branded look increases your website's authority on first impressions, which triggers credibility and conversions.
Make sure your topic is responsive as Google will automatically rank mobile-responsive websites higher than non-responsive websites.
If you're just starting out I would suggest elegant themes (read my review on elegant topics) as they are clean, responsive, fully SEO optimized, and lightweight. Plus, you can access coupons for elegant themes (87 themes for less than $ 1 each) or StudioPress themes.
However, if you're serious about monetizing your blog (with affiliate and product sales), consider something more conversion-optimized like Thrive Themes. I use it here and it barely paid off within 3 months of using it. If you're confused, here is a detailed comparison of the DIVI vs Genesis vs Thrive vs MyThemeShop topics. Choose what suits your needs.
(ss_click_to_tweet tweet = "Optimizing your branding can help improve the EAT and therefore the SEO of your website. ››" content = "Great branding helps you outperform those who don't." style = " default")
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9) Improve Your Website Speed For SEO
The loading time of the website is directly related to the rankings. Website speed is a central on-page SEO factor in Google's ranking algorithm. Not only is this fast loading site essential to the user experience, too.
Make sure you don't miss out on this important on-page SEO technique. A loading delay of just milliseconds can cost you sales and visitors.
According to a Kissmetrics study, 47% of users expect a site to load within 2 seconds. If it takes 3 seconds or more to load, the site will be exited forever.
This means that you need to be very aware of how to reduce your page load time and optimize this SEO technique.
How can you optimize your website speed for on-page SEO 2021?
- Use caching plugins like Super Cache, WP-Rocket, and W3 Total Cache.
- Use bright images.
- Use a lightweight WordPress theme. Most fancy topics try to attract customers by adding features that you ultimately never use. However, these elements increase the loading time of the site. I suggest using something very light and optimized for speed.
The best you can get is the Genesis theme (studiopress) for your blog. Most of the authority sites like QuickSprout, Problogger, Copyblogger, and Shoutmeloud use it for the same reason.
- Remove unnecessary widgets from the sidebar. Most visitors are ad-blind. So try to subtly try to include partner products in your article, not the sidebar.
For more important sales items, like my cheap VPS buying guide, I'll remove the sidebar entirely. Most themes have this option. In order to provide better user experience for your readers and better convert your website, try.
- Use a CDN.
- Use a fast web hosting server like WPX (for smaller websites) or managed WordPress hosting like Flywheel (see my detailed Flywheel Hosting Review) for high traffic websites.
You can test the loading time of your website with Google's page speed tool, which provides valuable insight into what is wrong and how to correct it.
In this way, Google's Page Speed Testing Tool will show you what you can improve on your website. You can review each part and work on that part to improve your site's loading speed. (ss_click_to_tweet tweet = "Website speed as a low hanging fruit for your SEO Quick wins ››" content = "Not only Google, a faster website will be rewarded by your readers." style = "default")
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Still with you?
Well done! One last step to a perfect SEO-optimized site!
This article explains how to optimize your meta descriptions using recommended on-page SEO techniques and create a successful website.
OPTIMIZATION OF META DATA FOR ON-PAGE SEO
Bloggers often misunderstand these two as the same, but they are different!
The meta title will appear in search, and the page title will appear as the title of the post on the blog. Page titles are the perfect examples of H1 tags, meaning they are a post's H1 tag by default. You shouldn't insert a second H1 tag anywhere in the post as it is reserved for the article heading.
Optimizing your meta title and page titles are very important SEO techniques. You can hold both of them similar; In fact, most bloggers stay similar, but to better optimize, you can use two versions of titles, one for your readers and one (with keywords) for the search engines. Amazing SEO technique isn't it?
You can have a title of any length on your blog. However, Google will keep 71 characters in your site title before they're truncated. So it is very important that you have a meaningful title in the SERPs.
How long should title tags be?
Title tags should be no longer than 71 characters and no longer than 600 pixels.
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You can use the Yoast SEO plugin to set different meta titles and page titles. You need to do this while you are composing the post.
If you are not editing in Yoast, the page title is used as the meta title by default. Below are the Title Tag Best Practices That You Should Follow.
Wie können Seitentitel und Metatitel für bessere Klickraten optimiert werden?
In this video below, Neil Patel shows a surefire way to tweak your titles to maximize your CTR. (beginnt um 0,30)
- Behalten Sie den Seitentitel und den Metatitel bei relevant to the content. Don't write anything spam in the meta title to better optimize it. Halten Sie es immer relevant.
- Always have the goal Schlüsselwort am Anfang des Metatitels. This also affects the search algorithm. If you keep the target keyword, the search engines will understand more about the content.
- Feel free to add modifiers to your meta title, because they help to increase the click rate of your posts and thus more rankings. Power words like Best, Your, Wow, Unbias etc. can significantly increase the click rate in the SERPs.
Zusätzliche Ressourcen, die Sie lesen sollten:
- Liste der Power Words zur Steigerung der Klickrate in SERPs. (SumoMe Blog)
Don't tweak your meta descriptions for something your content isn't about. This way, you might be able to remove visitors from the search pages, but they'll bounce off because the content isn't what they're looking for. This triggers a pogo stick that may lead you to Google's bad books.
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Are Meta Keywords Still Relevant?
Yes! Meta keywords are still relevant. Search engines like Bing still use it to learn more about your content. However, Google made it clear a long time ago that Meta Description is not considered a ranking factor.
Sie verwenden jedoch die Meta-Beschreibung, um die Suchvorschau zu generieren. Therefore, optimization can help improve the CTR. As with all of the other on-page SEO strategies listed above, optimize the website description for SEO.
Wenn Sie die Meta-Beschreibung besser schreiben, können Sie mehr Klicks erzielen, indem Sie Ihre Leser davon überzeugen, sich anzumelden. Daher müssen Sie nicht aus Gründen der Suchmaschinenoptimierung, sondern für eine bessere Benutzererfahrung eine bessere Beschreibung Ihres Inhalts schreiben.
Um Ihre Metadaten hinzuzufügen, müssen Sie sie wie im vorherigen Fall in Yoast eintragen. (Check the screenshot in the previous step.)
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Summary: Top 10 On-Page SEO Techniques 2021 That Will Double Your Search Traffic
On-page SEO isn't just for search engines. The hidden trick is to make your website ridiculously engaging to your users as well. In this guide to Optimizing Your Blog and Web Pages for Proper Search Engine Optimization, I've listed the top metrics that you should optimize for better rankings and more organic traffic.
Da es sich bei User Experience um einen wichtigen Parameter jeder SEO-Strategie handelt, sollten wir nicht vergessen, dass es auch sehr wichtig ist, die Absprungrate zu verringern, maximale soziale Anteile zu ermöglichen und mehr Kommentare zu erhalten. However, they are beyond the scope of this article.
Kudos to your commitment to SEO! Sie haben den gesamten SEO-Leitfaden ausgefüllt!
Now, use these on-page optimization tricks to improve your website's SEO and improve your rankings.
Optimieren Sie jeweils ein Bit und Sie werden bald einen SEO-Schub sehen, der Ihren organischen Traffic verdoppelt.
Let's do this!
Zusätzliche SEO-Ressourcen, die Sie lesen sollten:
- How to increase your domain authorization (DA simple).
- How do I create backlinks?
- 10 blogging mistakes that could potentially kill your blog
As everyone is asking for the link building guide and trick on getting dofollow backlinks (let me tell you that building backlinks is not an on-page SEO technique, it is an off-page SEO technique). You shouldn't miss the post below which has 10 actionable ways to make backlinks easy to follow.
Read the article now ››
Conclusion: The On-Page SEO Optimization Guide to Boost Your Rankings (2021)
What SEO strategies do you follow to give your website the perfect on-page optimization? Though this guide answers everything about what is on-page search engine optimization, is there anything I left?
Do you follow any specific techniques for SEO that I have not covered? Please comment below your favorite on-page SEO techniques that have given you instant rankings?
Recommended SEO tools: