No tails allowed; Within the Google Privateness Sandbox: Crucial factor on Thursday

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No tails are allowed for at least six weeks after a woman is born – and that doesn't just mean physical tails. According to a new ad from postpartum brand Frida Mom, who partnered with Ryan Reynolds' Maximum Effort agency to craft the campaign, your empathetic relatives and immoral friends are also among the dicks who shouldn't disturb new moms.

Clock: The PSA or "Postpartum Service Announcement" was created for the brand's social platforms.

  • Also from Ryan Reynolds: This ad is definitely 100% a family friendly ad for juice (non-alcoholic) and the upcoming movie The Croods: A New Age. It's certainly not an advertisement for Aviation Gin – no, it's not about adult drinks at all.

After Adweek spread the news last year that Google wanted to expire third-party cookies, marketers began looking for answers on how that would affect the future of data. There were increasing concerns that Google's so-called privacy sandbox will lead to Google continuing to dominate ad tech and effectively exclude independent ad tech. Adweek Programmatic Editor Ronan Shields attended presentations from leading Google developers on how marketing attributions take place in a post-cookie chrome in the world's most popular web browser.

Here's what he learned:

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HBO Max is finally coming to Roku on December 17th after a month-long hiatus, which means the HBO app on Roku will automatically update to HBO Max if it's already downloaded. Even if it doesn't, the streaming service is highlighted in two Roku channel categories.

Good timing: The move comes after HBO Max announced it would release Wonder Woman in 1984 and the streaming service on December 25th.

The Federal Trade Commission is halting attempts by bigger brands to acquire smaller brands of DTC razors, and most recently files a lawsuit to halt Procter & Gamble's acquisition of Billie – and similar to how Edgewell was prevented from buying Harry's. The topic focuses on antitrust concerns, but for a reason common to the industry: there are only a small number of brands trying to compete within the company and two large legacy players.

Prevent players from crowding out the competition: The FTC is committed to maintaining the glitch in the DTC razor space in order to maintain competition in the market.

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