McDonald’s Companions With One other Music Star—J Balvin—for a Customized Meal
J Balvin is an international icon, award-winning reggaeton star and one of the best-selling Latin music artists. Now, he has another honor to his name: having a McDonald’s meal named after him.
His go-to order? A Big Mac with no pickles, medium fries with ketchup and an Oreo McFlurry.
“As a longtime McDonald’s fan, I am excited to join the short list of global icons who have had a meal named in their honor,” said Balvin in a statement. “I am looking forward to sharing my signature order with my fans, along with more surprises that are to come with this partnership. ¡Lego!”
The ad, which begins with Balvin “dropping his McDonald’s order,” resembles a music video more than an ad. When customers order his meal through the McDonald’s app, Balvin added, “The McFlurry is on me.”
In September, McDonald’s partnered with Houston-based rapper Travis Scott, marking the first time the chain released a celebrity-inspired meal since 1992 when it teamed up with Michael Jordan.
McDonald’s was eager to partner with Balvin due to his widespread fan base and genuine love for the brand.
“From topping charts around the world to landing countless award nominations, J Balvin is a trailblazing international icon,” said McDonald’s U.S. chief marketing officer, Morgan Flatley, in a statement. “He’s always been a regular at McDonald’s restaurants during his concert tours, and now we’re excited to bring his go-to order to our menus across the U.S.”
The partnerships are an extension of a campaign McDonald’s released during Super Bowl season featuring the go-to meals of various celebrities, from Kanye West and Kim Kardashian West to Keith Urban.
Customers can order the J Balvin Meal from Oct. 5 to Nov. 1 at participating locations.