Learn how to Swap to an Instagram Enterprise Profile + 10 Advantages

How do you know I am serious about sharing information about the facility? Instagram business accounts? The whole time I wrote this article, I had "Taking care of business" on my mind and I wasn't even complaining.

Yes, it's annoying when the Canadian legends Bachman Turner Overdrive essentially live in your brain.

Yes, some may call me “hero” to overcome this distraction and provide you with all the important details about managing and maintaining Instagram business profiles.

But I don't need your pity or your praise. All I need is you, my brothers who use Instagram, to have the facts to make an informed decision about Instagram business profiles.

So don't let my catchy tune be in vain. Read on to learn What Type of Instagram Account is Best for You?and whether in the near future (every day and in any way) you will care about a business account.

Bonus: 14 time-saving hacks for Instagram power users. Get the list of secret shortcuts the Hootsuite's own social media team uses to create thumb-stopping content.

10 benefits of an Instagram company profile

On the face of it, an Instagram company profile seems like an exclusive club, but anyone can join.

It's free to have a business Instagram account, and there are no special follower or content requirements.

But if you need 10 reasons why you should think about giving it a try, great news, I'm just itching to countdown here.

1. Your Instagram bio is getting an upgrade

Instagram business profiles are slightly different from a standard personal account.

Instead of a short description and URL, business accounts can also add an identifying industry label if necessary (e.g. "clothing brand" or "hairdresser").

Birds of North American Instagram business profile page
Source: @BirdsofNa

Company profiles also contain contact information. Add your email address, phone number, and business address so followers outside of the app can connect with you.

Finally, company profiles have a Get Actions button – a place where followers are invited to reserve or call us. Would you like some help brainstorming a compelling social media CTA? You can find our helpful guide here.

2. You can schedule posts

Using a third-party scheduling app like Hootsuite, Instagram business accounts can schedule and schedule posts in advance. Here's how to schedule posts for Instagram.

A little planning goes a long way in creating a consistent schedule that involves your audience – not to mention it will save your social media team some serious time. (Maybe you finally have the chance to improve your recorder skills?)

Schedule posts with Hootsuite

3. Access to Instagram Insights

Knowledge is power, they say. In this case, business profiles are the most powerful of all: thanks to the Insights function, they are full of data.

With Insights, you get a comprehensive breakdown of profile views, reach, impressions and clicks, as well as demographic and activity information about your target audience.

For example, if I look at my own reach over the last week, I can see that my "fans" (a.k.a. my mother) were extremely active on Instagram on Wednesday. Good to know for future mom-centered content!

Instagram Insights data

Seriously, these metrics provide an incredible opportunity to analyze the performance and success of your profile. For more information on how Insights works for you, please see our Instagram Analytics Guide here.

4. Set up an Instagram shop

Instagram Shops are a newer offering from Instagram, and only Business or Creator accounts have access to this feature. Ooh la la!

Shops allow you to upload a product catalog, label your goods and (in some cases) even process sales directly in the app.

Take a cue from this vintage boutique and make your sideboard famous on the internet.

Instagram shops

Source: @fabpadvintage

Here is more information on how to set up your Instagram store and get the product off the digital shelves.

5. Access to advertising opportunities

Would you like to give your message a little boost? Business accounts have access to Instagram's advertising opportunities. (Dive deep into our guide to Instagram ads here.)

Plan a campaign with posts or stories to increase traffic or conversions, strengthen your fan base or increase the awareness of your brand. Just like this company that keeps encouraging me to buy their anti-odor cream. (What are you trying to say ?!)

Advertising opportunities for business accounts

Source: @ nuud.care

6. Create quick answers

Business accounts have access to a feature called Quick Replies. In essence, you can create standardized answers and connect them with a shortcut word.

With this tool, customer service can help users with frequently asked questions more efficiently. Just enter the shortcut word and your auto reply will appear.

This trick will save you time to work on your actual business, e.g. B. To carve sculptures out of ham as shown in this very realistic and inspiring example below.

Fast response function

7. Approve branded content tags

Business account users can prevent strangers from marking your account as "branded content". This allows you to close out any false comments or people who may be using your name inappropriately without permission.

Just open your profile to set up branded content approvals. Tap the menu button, then Settings, then Company, then Branded Content Approvals. Here you can toggle "Permits required".

You can also create a list of "Approved Accounts" here. These are partners who can tag your account any time without express permission.

I just approved Kettle Chips to tag myself whenever you want, as an example for this article … but also to carry my dream of being a chip influencer into the universe. This could be the beginning of a beautiful partnership, although at this point I realize that they may not “know” or “care” who I “am”. A girl can dream!

Approve tags for branded content

8. Add links to Instagram stories

Business accounts with 10,000 followers have access to Instagram's most coveted feature: links! Magnificent links! (Though only in your stories, let's focus on the positives here.)

Once you hit that audience sweet spot, you can add a URL to any Instagram story. Users have the option to swipe up to open the link.

Add links to Instagram stories

Congratulations on this newfound Instagram superpower, you business boss, you!

9. Manage your messages better

Having an Instagram business account divides your DM inbox into three different categories that allow you to sort through large amounts of messages that might get in your way.

There is a section for "Inquiries", another for "General" messages, and another for "Primary" messages.

Hopefully in the future they'll add a "love affairs" and "fan art" category, but these distinctions should give your brand plenty of leeway for now to keep an eye on your correspondence.

Manage Instagram DMs with a business account

10. Add some gravitas to your profile

Yes, anyone can create an Instagram business account – it's free and you don't even have to prove that you have an officially registered business.

Even so, having a business account helps keep your brand looking serious and professional.

Smash Comedy Fest account homepage

Source: @smashcomedyfest

Instagram business profile vs. personal profile. Creator Profile

This is how personal, creator, and business Instagram profiles differ.

Personal profile: This is the default profile you get when you sign up for Instagram. You can set this profile type to "private" and link it to several Facebook pages. Unfortunately, with this account style you have no access to analysis or advertising functions.

Creator profile: A creator profile was developed for influencers, content producers or public figures and offers access to insights into the audience and the shop function of Instagram. Posts can be scheduled using Facebook's Creator Studio (but not third-party scheduling tools like Hootsuite). Creators can also add labels to their profiles to identify them as bloggers, athletes, musicians, or other specific titles.

Business profile: Company profiles are the best option for brands or companies selling products or services for all of the reasons listed in the previous section: great advertising opportunities, the ability to add links, the ability to schedule posts, access to insights and analytics, and much more. The main downside is that business profiles can't be set to private … but you want the world to see what you have to say, don't you?

Instagram business profile vs. personal profile. Creator Profile

Access to advertising Access to Insights Ability to schedule posts Ability to publish buyable content More robust profile details Links to multiple Facebook accounts Can set account to private
Companies Yes Yes Yes, with Hootsuite or Facebook's Creator Studio Yes Yes No No
Creator Yes Yes a pair) Only with the Creator Studio from Facebook Yes Yes No No
personally No No Yes, with mobile notification workflow on Hootsuite No No Yes Yes

How to switch to an Instagram company profile

Ready to take the plunge into a company profile? Here is your step-by-step guide.

Hot tip: Before you begin, your profile should be set to "public". Private accounts cannot be converted into business accounts.

1. Open your Instagram profile and select the menu in the upper right corner (the icon made up of three horizontal lines).

2. Tap The settings.

Use the settings to switch to the Instagram company profile

3. Tap Account.

4. Tap Switch to the professional account.Switch to the professional account

5. Choose a descriptor for your business – be it a grocery store, an artist, a band, or a clothing brand. You have the option to display this in your profile or not.

Select a category for companies

6. When you have selected a category that can be considered a company, you will be presented with the option to identify yourself as a company or creator. Choose Companies.

7. Review your contact information, including your phone number, physical address, and email address. These are publicly visible in your profile, but can be edited or removed at any time.

Check the contact information for public companies

8. Connect your Instagram account to your company's Facebook page and click Next. (Note that you need administrator access to the Facebook page to do this.)

9. At this point you will be asked to complete your profile, invite friends and share photos and videos. Your business account is ready.

Congratulations! Your Instagram account is now officially open. But the work doesn't stop there. Now is the time to come up with an engagement, content, and promotion strategy. When you have a few minutes, join me in singing a few bars of "Take care of business."

Read Hootsuite's Guide to Mastering the Art of Instagram for Business here, and we'll see you on the gram soon.

Manage your Instagram business profile along with all of your other social media profiles with Hootsuite. All from a single dashboard you can create and schedule posts, engage followers, monitor relevant conversations, measure (and improve!) Performance, and much more.

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