Learn how to Hyperlink Instagram to Your Fb Web page in four Straightforward Steps

Do you need to link your Instagram account to a Facebook page? You clicked the correct article with instructions.

Since taking over Instagram in 2012, Facebook has optimized cross-app functionality for businesses and nonprofits. The latest update to Facebook Business Suite enables administrators to manage everything in one place – from cross-posting to replying to messages.

Of course, with Hootsuite, social managers with connected accounts could do this a long time ago.

Find out how to link your Facebook page with Instagram and what advantages you can unlock by connecting your accounts.

Bonus: 14 time-saving hacks for Instagram power users. Get the list of secret shortcuts that the Hootsuite's own social media team uses to create thumb-stopping content.

Why are you linking your Instagram to a Facebook page?

These are the main benefits available when you link your Instagram account to a Facebook Page.

Build customer trust

Don't forget the importance of providing customers with a smooth online experience. By connecting your accounts, your followers can be confident that they are dealing with the same business and you can offer seamless interactions.

Schedule posts across platforms

If you have a busy schedule or have multiple accounts, you already know the benefits of scheduling posts. To schedule posts to Instagram and Facebook on Hootsuite (or any other social media management dashboard), you need to connect your accounts.

Respond to messages faster

When you link your Instagram and Facebook accounts, you can manage your messages in one place. This makes it a lot easier to maintain a quick response time and gives you access to more inbox tools, from customer labels to message filters.

Get sharper insights

With both platforms connected, you can compare audiences, post performance, and more. See where your organic efforts start and identify where it makes most sense to invest in promotions.

Run better ads

In some regions, you need to link to a Facebook page in order to serve ads. Even if you don't have to, connecting accounts lets you run ads on both platforms and pay in one place.

Open an Instagram shop

If you want to sell products or services on Instagram, you need a linked Facebook page to set up a shop. Linking accounts also allows you to sync business information and use features like appointment buttons and donation stickers.

Pro tip: Hootsuite users with ecommerce businesses can include products from their Shopify stores in posts using the Shopview app.

How to Link Your Instagram Account to a Facebook Page

So you have an Instagram account and a Facebook page, but they are not linked. First of all, make sure you are the administrator of the Facebook page you want to connect to. If you haven't already, convert to an Instagram business account.

Then follow these steps:

From Facebook:

1. Log in to Facebook and click on pages in the left menu.

2. On your Facebook page, click the settings.

3. Scroll down and select Instagram in the left column.

4. Click on Connect accountand enter your Instagram username and password.

From Instagram:

1. Log in to Instagram and go to your profile.

2. Tap edit profile.

3. Under Public Business / Profile Information, select the option page.

4. Select the Facebook page you want to connect to. If you don't already have one, tap Create a new Facebook page.

Do you need a little help? How to create a Facebook company page

How to change a Facebook page linked to Instagram

Do you need to change the Facebook page associated with your Instagram account? First, disconnect the Facebook page you connected:

1. Log in to Facebook and click on pages in the left menu.

2. Go from your Facebook page to the settings.

3. Click Instagram in the left column.

4. Scroll down and click under Disconnect Instagram Separate.

You have now separated your Facebook and Instagram accounts. Follow the instructions for linking your Instagram account to a Facebook page to add another page.

Do you have any problems? Use this help article to troubleshoot various connection issues.

Save time managing your social media presence with Hootsuite. From a single dashboard, you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Try it for free today.

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