John Hodgman, the PC, is again for Apple; How Wrangler received cool once more: Wednesday first issues first

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One of the most famous advertising characters of all time has returned. John Hodgman repeated his role "I am a PC" from Apple's critically acclaimed Get a Mac campaign and performed at the end of a 45-minute Apple event that announced new hardware. The original campaign, dubbed the Adweek's 2001-2010 Decade Campaign, featured Hodgman alongside Justin Long.

Clock: Watch Hodgman's performance in the video of the event.

And a new "Behind the Mac" ad:

Apple's other release yesterday was even more star-studded and featured a black and white selection of celebrities who use MacBooks. The display is simple and consists entirely of found footage. It shows that stars like Kendrick Lamar, Gloria Steinem, Billie Eilish, Jonathan Van Ness, Lady Gaga, Serena Williams, RuPaul and others are “a certain kind of person … who doesn't wait for the greatness. " See the ad here.

Wrangler made a flattering cameo in a mock commercial in the season four finale of Rick and Morty – without ever asking for or paying for the promo. The brand quickly adapted to the pop culture surprise moment and released a Wrangler x Rick and Morty apparel collection. It's a linchpin that the brand had to make before, especially after it was featured in Lil Nas X's hit Old Town Road (which spawned the Lil Nax X Collection). Other partnerships are those with Rob Gronkowski and Netflix with the Wrangler x Stranger Things Collection from the 80s.

Decorating famous ankle boots: Explore the collections and learn how the brand can move so fast.

Neilsen stands ready to accelerate networks and marketers' efforts to scale addressable advertising on linear television by adding an addressable measurement to its national television currency. The national TV panel will be expanded to include 55 million smart TV and set-top box devices, giving Nielsen a larger data set for measuring fragmentation. The move will drive addressable advertising adoption, help marketers more effectively monetize their impressions, and result in more relevant ads to viewers.

Why hasn't addressable grown more? It's all about measurement and monetization.

According to the European Commission, in the latest blow to Amazon, the e-commerce company violated EU antitrust rules by suppressing competition in online markets. It's not the first time the Commission has investigated Amazon, but this time it will open a 215,000 square meter cargo facility in Germany. Early results suggest that Amazon employees have seller data available and that the company uses the information to compete with sellers.

A global problem: Amazon's role as a first-time seller alongside retailers on its platform is a recurring problem.

The latest news in Job Moves

  • Jayanta Jenkins, Samsung Mobile's global executive creative director, co-directs content marketing with Disney at Disney + and several linear networks.
  • DDB has elevated Roisin "Ro" Rooney and Alex Hesz to new global positions. "I reward, recognize and nurture the best talent we have to guide the next stage in our growth," said Marty O & # 39; Halloran, global CEO of DDB.
  • Long-time employees Chris Garbutt and Colin Mitchell have left their companies – the agency network TBWA Worldwide and McDonald & # 39; s respectively – to start a new creative consulting firm called Pltfrmr.

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