Integral Advert Science hit with extra layoffs as a part of restructuring
After Integral Ad Science cut its headcount significantly in May, it recently went through another round of layoffs as part of a restructuring, Adweek learned.
Estimates vary as to the magnitude of the recent cuts, with certain sources claiming the figure as high as 10%. However, IAS claims it is much lower but did not confirm an exact figure. The reorganization, believed to have primarily impacted the U.S. workforce, follows a nearly 10% drop in headcount in May caused by the financial impact of the novel coronavirus pandemic.
Despite the cuts, the ad review company said it was aggressively hiring new talent in 2020, with a focus on expanding its technical resources, according to multiple sources.
“We are determined to lead the ad screening industry through innovation. We are realigning our resources and continuing to invest in technical talent to accelerate our global product development, ”said an IAS spokesman.
In May, IAS stated that it had over 700 employees. The company spokesman has not confirmed the current number of employees, but LinkedIn data shows that IAS 689 has employees.
IAS and other ad review providers like DoubleVerify and Moat were scrutinized during the first few months of the pandemic as marketers used their technology to prevent their ads from running against coronavirus-related items that had CPMs for publishers sank.
Now these companies are moving into the fast-growing networked TV space, where usage has increased dramatically as people stay home and stream content during lockdown. IAS recently hired Tom Sharma, formerly AOL, NBCUniversal and Hulu, as chief product officer to help build the company's CTV offering.
The private equity company Vista Equity Partners acquired IAS in July 2018 and has since appointed Lisa Utzschneider, the former head of advertising sales at Amazon, Microsoft and Yahoo, as CEO.