Increase Blog Traffic: How To Drive Traffic To Your Blog
Tips to Drive Traffic to Your Website
You have left no stone unturned to write a blog post.
You share your blog articles on multiple social media platforms.
Still wondering why your blog has no traffic or readers?
Sounds similar? But not anymore!
With this post you will know how to do it direct traffic to your website and increase blog traffic.
Once you've started your blog, every single website visitor feels like a valued guest. Better traffic motivates you to work harder and to multiply it. However, if you are getting consistently low website traffic, you are in no mood to work.
If you read my blogging guide you will know that having a proper mix of SEO and quality content can help you attract quality blog visitors.
But there is more to it than that.
If you want to know how to drive traffic to your blog or website, I have this post for you.
How to Direct Traffic to Your Website (Increase Website Traffic Quickly and for Free)
There are basically 4 sources of website traffic from which you will get traffic to your blog. These are:
- Organic traffic: The traffic you get from search engines (unpaid) like Google, Yahoo, Bing, etc.
- Direct traffic: The traffic that you get right on your blog. This means that visitors will open your website by entering the address in the address bar of their browser or via saved bookmarks.
- Referral traffic: The traffic you get from links on third party websites like social emedia platforms and other blogs where you got mentions and backlinks.
- Paid traffic: The traffic you get from paid campaigns like Google AdWords, Facebook Ads, Bing Ads, and other networks. You have to pay for this traffic.
Each traffic source has its own meaning, and a site must receive traffic from at least the first three sources.
Let's dive deep into the ways you can drive traffic to your website through different sources.
1) How can I drive organic traffic to your blog?
Organic traffic means traffic from search engines. For me, organic traffic is king for blogs as it has the best AdSense CTR and affiliate sales than the other traffic.
In order to build search queries, you need to deal with SEO (Search Engine Optimization). Yes, SEO is the only thing that can help you bring organic traffic to your blog.
Recommended reading: What are backlinks? And how do I get more backlinks?
Below are some steps you should take to improve your blog's SEO and improve your website's search rankings and, consequently, search engine traffic.
a) Do keyword research
A blog's traffic cycle starts with the searches a user types into their browser's search box, right?
These search terms are known as keywords and you should know which keywords you want to rank for. Keyword research is by far the most important and long-term blog strategy that can help your blog with visibility and traffic. According to the latest SEO statistics, almost 50% of searches are made up of four words or longer. You can use SEMrush to find high potential, low competition keywords that you can rank better.
Also read: Here's how to find profitable, easy-to-evaluate long-tail keywords with Kwfinder
SEMrush also helps you spy on the keywords your competitors are using so you can get access to their keywords and use them in your own content strategy. Read the full tutorial on my SEMrush landing page.
Click the link below to try SEMrush for free for 30 days (worth $ 99.95) and find tons of keywords for a year of content ideas.
Click here for a 14-day FREE trial of SEMrush »
b) Add the correct meta tags for each blog post
Publishing a post is like adding a page to your blog. Therefore it must have a meta title and description. Write better meta titles that include one of your target keywords and make sure the title is no more than 70 characters, including spaces.
The meta title has the greatest impact on search engines, so you need to write a better one for each article.
c) Update the meta description
Meta descriptions should also be well written; You should use your target keyword 1 or 2 times in it. Write it as a sentence instead of just using keywords. Make sure you only write 160-165 characters (including spaces) in it.
d) Focus on content optimization
The content is a very important part of a website for SEO. Always write unique and well-researched content that can solve your readers' problems.
Must read: On Page SEO Techniques That Increased My Traffic by 325% in 6 Months!
Spread the selected keywords throughout the content and use the headings H1 and H2 in particular. If you can use at least one keyword in the first paragraph and the very last paragraph of the article, it is better.
My advice: Use keywords as this will drive traffic. To get that traffic and convert it into loyal readers or subscribers, your focus should be on providing valuable information as well as detailed blog posts for troubleshooting.
Don't write very small articles as Google loves the descriptive content and you may also use more keywords in the long articles. Most importantly, write evergreen content that will never get old and result in constant traffic.
Keep it while writing shortcut in your imagination. Add links to the old articles with relevant anchor texts. It improves the general link structure of the blog. You can also refer to some informative posts posted on other blogs if you need to.
Add pictures in the content as well, and add alt text to each image. You can use your keyword in alternative text. These are the things that you need to do on the blog to optimize each article so that it will rank well on search engines and thus generate traffic. Here is a full post on image optimization.
Now comes the link building, which improves the ranking of the blog post in SERPs. I have a detailed guide on how to create backlinks the SEO friendly way.
You may think that instead of ways to generate traffic, I am going to teach you the path to search engine optimization. But don't get me wrong because when it comes to driving organic traffic to your blog, SEO is indeed required, so it was important to be discussed here.
e) Optimize your blog for search
When someone complains about the lack of traffic, the search engine optimized blog is the number one priority. Because that is the thing that is responsible for increasing your direct traffic.
Here are a few things to add to your checklist:
1) Are you using an SEO optimized theme?
A good topic will make your blog better for crawling search bots. Studiopress topics have been trusted and used by almost every authority blog. Some blogs like ShoutMeLoud also claim to have seen a bump after switching to Genesis topics.
Even my blogs are powered by StudioPress (see StudioPress Sites review). I can vouch for seeing a traffic and ranking bump after using it. Click here to learn more about Genesis topics. Or better yet, read the ultimate WordPress theme comparison here.
2) Optimize your blog conversion
If your blog looks cluttered, your pitch will drop. With a nice layout, lots of white space, and a well-aligned article structure, visitors will become subscribers. If you're not a designer and want to create landing pages or tweak your theme conversion, consider using Thrive Architect. I use them and they are just the best.
Check out my blogging mistakes to avoid articles. You will see how I designed them to increase user engagement, make them feel good and not ricochet off. The article also makes good money with affiliate programs that I promote there.
3) Use suitable plugins
I always used the right number of plugins on your blog. It is not necessary to use all or too many plugins. If you want plugins Increase your SEO I've listed the best SEO plugins for WordPress (just choose 1 or 2 of them).
If you want to increase engagement, you can use any of the plugins listed here. Most of these plugins are free.
2. How to drive direct traffic to your blog
In order to drive direct traffic to your blog, you don't need to create backlinks, you need to do branding. You need to build a good brand of yourself and your blog so that people are waiting for you to get your next blog post out.
To do this, you need to write blog posts that both users and search engines love. You can use a writing assistant like ProWritingAid (check out how I use ProWritingAid here) or jump straight to this page to claim your discount on ProWritingAid.
For exampleMany of us are always waiting for the next article on Quicksprout and Backlinko because we have built a great brand in the niche we work in. We know that these blogs always contain good information and practical tips. So we are waiting for you to publish your next article.
Hence, branding is indeed important in driving more direct traffic. Some of the ways you can try to improve branding on your blog:
- How to brand yourself on Facebook
- How to brand yourself on Twitter
a) Mark your pictures and graphics
Create informative infographics and add your blog's signature at the end. Then get it posted on multiple blogs first and you will see more bloggers post this infographic on their blogs. The name you add as a signature at the end works well and makes a solid brand for you.
Most of my images have my branding or blog url. Even if someone copies my blog images, they either won't be able to use them, or if so, their audience will be quickly informed about my blog. This is branding!
b) Use social media
Use social media to promote your blog. If your friends and followers keep getting updates from your blog in their news feed, your blog will naturally become frozen in their minds. When they want to see something on your website, they just enter the url in the browser and open your website.
Must Read: The Most Popular Social Media Platforms for Businesses and Bloggers to Promote Their Blogs.
Increasing the direct traffic for your blog will take some time because nobody knows when your blog is new, but after about a year, many people will remember it by its name.
You can use tools like Sendible (see Sendible and Hootsuite here compared) or use a social media planning tool like Social Pilot to automate the work.
c) Choose reliable hosting
Often times, cheap hosting will cost you more than the most expensive ones. How? By giving yourself away. Most cheap hosting services keep your server down and your blog goes down from time to time. Sometimes it opens up on your end, but not for someone overseas.
- StudioPress Hosting Review Complete Solution with Website, Genesis Themes, Hosting, Podcast Platform, and Lead Gen Forms.
- Host1PLus test: premium hosting for bloggers
- Flywheel Hosting Review: Best Hosting for Freelancers and Website Developers
Now, that reader would never bother visiting your website again because there are a hell of a lot of websites other than yours. Definitely not a good sign for branding!
Some shared hosting websites also host malicious adult or casino websites and blogs on your server. This is the worst that can happen. Google believes your blog falls into this category too, so it's downgrading it. If you still want shared hosting, I use and recommend Bluehost.
Click the image below to get Bluehost's exclusive offer for just $ 3.49.
If you want VPS, I've listed some of the world's best yet affordable VPS hosting services for your blog. Check out the cheapest and cheapest VPS hosting services!
3) How to drive referral traffic to your blog
Driving referral traffic to your blog is a time-consuming task. However, it is very important to get referrals because these visitors are actually interested in your content.
The reason for this is that when they see the post on either Facebook, Google+, Twitter, or in comments, they read the post's title first. So you only click if you are interested in the article. When they come, they'll be spending time on your blog.
Pro tip: Write killer headlines to increase the click-through rate of the links you've shared on social media sites or other websites.
Here are the best ways to get referral visitors:
a) Comment on the blog
This is one of the best ways to drive targeted referral traffic to your blog. Not only I agree, but also the experts. For example, you can check out this video post on Quicksprout learning how to get targeted traffic by commenting on blogs.
You can use a plugin like Thrive Comments to convert your readers like crazy. How?
- By displaying a registration form right after you comment
- By giving them a partner coupon or showing them an ad
- By asking them to follow you on social media platforms right after they leave their comment.
- Check out my in-depth comment on Thrive comments for how to do it and more.
b) social sharing
People are the readers, and they mostly hang out on social media sites like Facebook, Google+ Twitter, Pinterest, and LinkedIn. So if you share every blog post on these social sites, you will get a good number of visits.
I can pull so much traffic from Facebook and LinkedIn because I'm working more on it. Hence, you should use free social sharing websites to drive referral traffic to your blog. Here are 39 ways I can promote my blog on Facebook.
You can also use a tool like SocialPilot to schedule social media posts and save time.
c) Using blog communities
There are many good blogging communities out there that you can use to drive traffic to your blog. You can share your article on these websites and also do activities like voting, sharing, and commenting on the blog posts of others to get the same thing from different people.
Recommended literature: Relationship Marketing Strategies For Bloggers To Get More Avid Fans.
Few of these communities are:
- Aha! NOW.com
d) guest blogging
In the guest blogging strategy, you publish a blog post on another blogger's blog. In return, you will receive an author biography and a link to your blog. Google is now against guest blogging practices for link building (SEO) purposes. So try not to use them for SEO purposes, but you can always use them to boost redirect traffic to your blog.
Make sure you add rel = "nofollow" Highlight the links that you get for your blog so that Google won't have any problems.
4) How to Drive Paid Traffic to Your Blog
As the name suggests, you have to pay to get traffic. Google AdWords, Facebook Ads, Bing Ads, and other advertising networks take money from you and run your website's ads on the publisher network's websites and blogs. However, paid traffic is uncommon for blogs and is mainly used for business and ecommerce websites.
Bottom line: this is how you simply route traffic to your website
Traffic is important to your blog. Hence, it is important to know the right ways to drive traffic to your blog. There's nothing in this post that you didn't know as I wanted to create a mini guide as a quick reference if anyone wanted to know how to get traffic to their blog posts.
Hope that helps! How do you drive traffic to your blog?
What do you think of how to increase traffic through Google? Share your favorite tactic for instant website traffic in the comments section below.