In Teleflora Advert, a spontaneous choir works splendidly for the energy of the group
The magic of technology allows a woman named Carol to hang out with her granddaughter during the coronavirus-ravaged vacation. But it's a cold substitute for a personal visit, with the disappointment and melancholy written all over Carol's face when she signs off FaceTime.
Understanding her loneliness, her neighbors pour out of their homes and serenade her with a classic Christmas carol. And since this is a commercial, they also sent a nice teleflora arrangement to their doorstep.
As part of its ongoing "Love Out Loud" campaign, Teleflora launched another heartbreaking ad of the season that focuses on the power of connection during the pandemic.
"Impromptu Choir" connects several places that specifically connect older people with their fellow human beings and bring issues such as isolation and depression to the fore, which have intensified during the lockdown. Some examples are advertisements for an Austrian bank, UK retailer John Lewis and Kohl & # 39; s.
Los Angeles-based Teleflora, through its in-house Wonderful Agency, wanted to shed light on "the heartwarming joys in life – the unexpected seasonal gifts and community gatherings," said Danielle Mason, VP, Consumer Marketing.
The long-form work and a cappella version of Silent Night are designed to "embody nostalgic Christmas moments that make the holidays so special and encourage communities to come together and uplift each other," said Bobby Pearce, chief creative officer of the agency.
"Impromptu Choir" will run on YouTube, Facebook and Instagram, along with targeted media purchases on connected TV and cell phone.
Not only does the campaign deliver a sweet sentiment, it also serves a local business. Teleflora has a network of around 10,000 independent florists whose businesses hope to get a boost from seasonal gifts.