In Microsoft's heartwarming Christmas advert, a canine can lastly get pleasure from Halo, Minecraft, and extra

Technology and games were real lifesavers in a year when we all had little to do. Microsoft is adequately showing how its products can help people stay connected and have fun with the help of an adorable dog character named Rufus.

The 90-second commercial, titled "Find Your Joy," created by McCann New York, shows Rufus getting bored at home while his human family members engage in Halo, Minecraft, Microsoft Teams, and Flight Simulator.

He misses his fellow dog on the other side of the street, but cannot see him due to lock restrictions.

But when Rufus falls asleep, the duo reunites in an epic dream where they go on a thrilling adventure in the world of Microsoft, play in Halo Fetch, fly planes and hang out in their own Minecraft world.

“This year it has always been more important for us to give people a little boost to remind them that we can face many challenges, but there are many ways we can connect, be productive and enjoy the time that we have at home, "said Kathleen Hall, corporate vice president of branding, advertising and research at Microsoft.

Microsoft is bringing elements of the campaign to life for consumers as part of the campaign, which will run on TV and social media starting December 4th.

In Minecraft, Rufus' dream "Dogtopia" with bacon coasters and bone-shaped pools will be available for free here on the Minecraft Marketplace.

Custom backgrounds will also be available from the site in Microsoft Teams, while the vintage planes that Rufus and his friend fly in will be available in Microsoft Flight Simulator in late December.

The campaign follows Microsoft's “Holiday Magic: Lucy and the Reindeer” spot from last year, in which a child named Lucy finds out through the “magic” of Microsoft Teams and Microsoft Translator that they are able to communicate with reindeer.

LOANS:
Client: Microsoft
Kathleen Hall, Chief Brand Officer
Carol Hutchinson, Senior Director, Global Advertising
Stacey Terrien, director of global consumer advertising
Jenny Leahy, director of global advertising, social and media partnerships
Ron Schott, Senior Advertising Manager
Dawn Novak, Senior Advertising Manager
Hannah Westing, Senior Advertising Manager
Danielle Radcliffe, Social Media Manager

Agency: McCann New York
Creative:
Co-Chief Creative Officer: Sean Bryan
Co-Chief Creative Officer: Tom Murphy
EVP, Global Executive Creative Director: Shayne Millington
EVP, Global Executive Creative Director: Piper Hickman
Creative director: Ferdinand Daniele
Creative Director: Stephanie Cajucom
Art Director: Gabie Fleischer
Copywriter: Jessica New
Designer: Gonzalo Hergueta
Designer: Yung Lee
Junior Designer: Malik Dupree
Creative Technology Director: David Cliff
Creative technologist: Hiya Vazirani
Creative technologist: Alicia Foor
Company management:
CEO, McCann NY: Kevin Nelson
EVP, Global Chief Communications Officer of the McCann Worldgroup: Jeremy Miller
EVP, Global Business Lead: Scot Beck
SVP Group Account Director: Socrates Papazoglou
Account Supervisor: Patricia Burelli
Senior Account Manager: Divya Joseph
Project management:
Project manager: Monica Daniels
Production:
Production manager: Nathy Aviram
VP, Executive Producer: Mel Senecal
Senior Art Producer: Kelly Ramsey
Art producer: Caroline Sollman
Digital producer: Charlotte Popper
SVP, Executive Music Producer: Eric Johnson (aka DJ Bunny)
Music producer: Dan Gross
Managing Director, Music: Jamie Jou
Strategy:
EPP, Global Director for Strategy and Research: Ash Farr
Strategy director: Jordan Berger
Business matters:
EVP, Talent Partnerships: Danielle Korn
Managing Director: David Halberstadt
VP Director Talent Payment: Terry Marcello
Talent Payment Manager: Rosemary Smith
Biscuit Filmworks:
Director: Noam Murro
Partner / Managing Director: Shawn Lacy
Executive Producer: Andrew Travelstead
Production manager: Rachel Glaub
Production Manager: Sean Moody
Producer: Emily Skinner
Production Manager: Jennifer Berry
MPC:
Executive Producer: Matthew Loranger
Producer: Elias Bermudez Jr.
Producer: Stefani Na
Shoot Supervisor: Daniel Seddon
2D guide: Rob Walker
CG Supervisor: Tim Kafka
Colorist: Vincent Taylor
Color producer: Kay Carpenter
Color Assistant: Tyler Robinson
RPS:
Editor: Damion Clayton
Editorial Assistant: Michael Shugarman
Managing director: Eve Kornblum
Producer: Jenny Greenfield
Giant artist (photographer):
Photographer: David Black
Craft New York:
Senior Print Producer: Michelle Massaro
Retoucher: Lorrena Lapouge
Retoucher: Andrew Bacha
Sonic Union:
Sound Designer / Mix Engineer: Michael Marinelli
Production Manager: Pat Sullivan
JSM
CCO / CEO / Co-Composer: Joel Simon
VP / Executive Producer: Jeff Fiorello
Co-composer: Jonathan Russell
Co-composer: Norm Felker
Producer: Andrew Manning
Producer: Sharon Cha

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