How To Use Facebook Stories for Business: The Complete Guide

From sharing faces on Snapchat to sharing water cooler moments on LinkedIn, stories have shaped most if not all of the leading social platforms today. Facebook Stories is no exception.

The visual, haunting appeal of stories has won over a wide range of demographics, including those who continue to use Facebook as one of their social media channels. The platform remains a powerhouse for building and maintaining relationships with no signs of slowing down.

About 500 million people use Facebook Stories every day. It's pretty clear that, despite their short-lived nature, stories have a lasting impact. And it has been shown that they can drive the brand lift just as well as Facebook feeds and Instagram stories.

After looking at a company history, 58% of users said they visited a brand's website, 50% said they visited a website to buy a product or service, and 31% went to a store to see the To investigate things.

Whether you've just created your first Facebook Page or want to add a little sparkle to your stories, we've put together our guide on how to use Facebook Stories for Businesses.

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What are Facebook Stories?

Just like Instagram Stories, Facebook Stories are fleeting images or videos that are supposed to disappear after 24 hours (although users can scan a Facebook Story or view story highlights for reference later).

Stories can be found via Facebook's news feed, both on the desktop and in the app. They can also be published and viewed in the Messenger app.

In the early 2000s, when Facebook was first created, users made real-time updates sharing their thoughts and what was on the table that evening. While food photos are still at the top of many social apps (like Instagram), many people are now turning to Facebook for bigger, meaningful updates or their own personal highlights to share with friends and family.

Facebook Stories are an opportunity to go back to the "old school" and post fun, authentic moments that happen throughout the day.

Facebook Stories have also become an increasingly attractive way for business owners to connect with their customers. Since Facebook realigned its ranking system to give friends and family priority in the newsfeed space, some companies have seen decreases in their reach, video playback time, and referral traffic.

Stories can be another opportunity for businesses to target their content, especially as they take on prime real estate on both the website and mobile app.

Source: Facebook

Facebook Stories size

Facebook Stories are sized to fill the entire screen of your phone and require a resolution of at least 1080 x 1080 pixels for pictures and videos. Ratios from 1.91: 1 to 9:16 are supported.

The placement of text and logo is equally important. Make sure there is about 14% or 250 pixels of space at the top and bottom of your graphic. Nobody wants to find out late in the game that their captivating copy is covered by a call-to-action or their profile information.

Facebook Stories length

Stories on Facebook are short and sweet for a reason. They are designed to keep your viewers occupied throughout the experience.

The video length of a Facebook story is 20 seconds and a photo is five seconds. When it comes to video ads, Facebook Stories will play for a maximum of 15 seconds. If they run longer, they will be split into separate story cards. Facebook will automatically display one, two, or three cards. Then the audience has to type Watch out to continue playing the ad.

How to Use Facebook Stories for Business

Facebook Stories are a great tool to humanize your brand and show your customers what's behind the scenes related to your business.

When you run a Facebook business page, you have two options for posting stories: either organically like on a personal account, or through paid ads. In any case, you want to show the personality of your company as well as the products and services you offer.

Stories are an opportunity to loosen up, as they say, and be a little more informal with your communication. Your audience doesn't expect a polished visual masterpiece. In fact, around 52% of consumers say they want to watch stories that are short and easy to understand.

Remember, 50% of Facebook users want to discover new products and 46% want to hear your tips or advice.

Business stories

Source: Facebook

How to Make Facebook Stories

To post a Facebook story from a company page, you must have administrator or editor access. Unlike Instagram, Facebook lets you post stories from your desktop. However, the features are a bit simpler and just allow you to play around with images and text. Try posting through the Facebook app to make your stories more vivid and get the most out of Facebook's story features.

  1. Sign in to the Facebook app (iOS or Android) and tap your profile picture
  2. Tap Create a story
  3. Select a photo or video from your camera roll, or tap Camera icon to create your own picture

You can play around from here boomerang to rotate images forwards and backwards or music to add sweet melodies to your stories. You can also add flavor to photos or videos with filters, stickers, text and doodles, and special effects.

Stickers and special effects

Source: Facebook

How to check your Facebook story views

Now that you've created your Facebook Story, the next thing you'll want to check out is your Facebook Story Views.

To do this, you need to:

  1. Click your Facebook story
  2. Select the eye icon in the lower left of the screen.

From there you can see a list of who has seen your story.

Check Facebook Story for Views 1

Check Facebook Story for Views 2

If you want to explore even more data, turn on Story Insights by clicking page, then Insights, then Stories.

Facebook Page Insights

These metrics include:

  1. Unique opens: The number of unique people who saw one or more of your active stories in the past 28 days. New data is provided every day.
  2. Engagements: All of your interactions within your stories over the past 28 days. This includes responses, reactions, sticker interactions, swipe-ups, profile taps and approvals.
  3. Published stories: The total number of stories for your company published by your Facebook admins in the last 28 days. This rules out active stories.
  4. Age and Gender: With enough viewers, you can see how your audience moves by gender and age group.
  5. Place: The cities and countries in which your viewers are currently located. Like age and gender, this data won't show up if your audience is too small.

If you have money in your advertising budget, you can create campaigns with stories. With Facebook's ad manager, you can keep track of how many people are taking a desired action; H. Whether they convert.

How to add music to Facebook Stories

When it comes to Facebook stories, silence isn't always gold. A Facebook study found that 80% of stories that included voiceovers or music had better results at the bottom of the funnel than silent ads.

Music is also an excellent tool for evoking emotions and memories. Facebook lets you curate a soundtrack of your favorite moments just by adding music.

To add music to your artwork:

  1. On the home page of your app, look at the head of your news feed and tap + Add to the story of the page.
  2. Take a photo or video, or choose an existing one from your camera roll.
  3. Press the sticker icon, and then tap music.
  4. Choose a song to capture the mood of your story. Choose a song named text if you want them to appear in the story.
  5. Use the slider to select the exact clip you want to play.
  6. When finished, tap to choose your display style, then press Share.

Add music option

Search for music

How to use Facebook story highlights

With the introduction of Facebook Story Highlights, collections of stories that you can pin to the top of your page, the way you blink and miss stories has changed. Now you can keep your stories for more than 24 hours so you and your audience can revisit them at any time.

To begin:

  1. Tap your profile picture
  2. Scroll down to Highlights of the story and press Add new
  3. Select the stories you want to present and tap Next
  4. Give your highlights a title or customize your audience by tapping the Facebook Story settings icon that looks like a gear

You also have the option to extend the life of your stories by enabling the Facebook story archive feature.

From your mobile browser:

  1. Look for stories at the top of your news feed
  2. Tap Your archive
  3. Select settings
  4. Choose To turn on or Turn off to activate or deactivate the archive

Please note that once an image has been deleted, it is permanently deleted and you can no longer save it in your archive.

Tips and tricks for Facebook Stories

Shoot vertically

The vast majority of people hold their phones vertically. As tempting as it is to shoot horizontally in landscape mode, these images are not that quick and easy to view.

In fact, studies show that people hold their phones vertically around 90% of the time. Meet your customers where they are by showing them holding their phones in your videos.

Plan ahead

One way to make Facebook Stories a priority for your business is to create a content calendar. On-the-fly story creation can be helpful for keeping audiences updated on live events, but impromptu posts can also contain more bugs.

If you plan ahead, you'll have more time to brainstorm, create, and polish content that shines. It also blames you when it comes to posting regularly.

Remember, your content shouldn't be set in stone. When online conversations on the news turn into tragedy, it can seem a little touchless to focus on self-promotion. Don't be afraid to make changes to your plan if necessary.

If you want to know how to delete a story that has already gone live on Facebook, you can click the three dots in the top right corner of your story to hit the "delete" button.

Click three dots to delete the story

Use templates

Not everyone has a keen eye for design. Don't worry – you can use templates to convey the mood of your brand, whether it's a minimalist aesthetic, a retro aesthetic, or a complete mix of ideas.

You can use free templates from companies like Adobe Spark or Hootsuite. Our creative team has put together a collection of 20 free story templates that you can use to create engaging and visually stunning content.

You also have the option to use Facebook's own story templates for ads that can be used for Facebook, Instagram, and Messenger. Simply select a template after creating one in the Ad Manager and customize as needed.

Below is an example of a recent post on Instagram, but both platforms have a similar interface when it comes to stories.

Social media story templates

Source: Facebook

Add captions

The future is accessible. You want to make sure that you are creating content that all audiences will enjoy. Likewise, many people watch stories with silent phones. You may miss your messages if you don't add subtitles.

Currently, Facebook doesn't have an auto-generated subtitle option for stories. However, there are video editing apps that can sync text with your voice, such as: B. Clipomatic or Apple Clips if you don't want to add it manually.

Add a CTA

Stories can do more for your business than just creating a pretty picture. By including a call-to-action (CTA) in your posts, you can inspire the audience to visit your blog, buy a product, pick up the phone, and more.

Wondering how to add a link to your Facebook story to encourage action?

If you want to measure brand awareness, reach, or video views, you can choose Add a website url In the Ad Manager, select your CTA from the drop-down menu. These will be shown at the end of your story.

Call-to-actions available on Facebook Stories include Shop Now, Contact Us, Subscribe, Sign Up, and more. All Facebook business pages have the ability to use CTAs regardless of their number of followers.

For example, at the end of their story, Overstock uses a CTA to encourage potential customers to jump in on their next furniture purchase.

Excess stock call to action

Source: Facebook

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