How to Schedule Facebook Posts: A Quick and Easy Guide

If you've ever tried posting content to your brand's Facebook Page on a regular basis, you've probably wondered if there is a way to schedule Facebook posts in advance. Well there is!

Scheduling Facebook posts makes managing a social media content calendar much more efficient. Scheduling posts can help your brand post consistently and keep track of the schedule for posts. This way, you can avoid long gaps between posts with little effort.

In short, scheduling Facebook posts can help your business:

  • Save time creating individual posts
  • Post regularly
  • Connect and engage with more people
  • Increase your engagement on social media
  • See the big picture of your posting strategy and keep all of your social accounts on brand

There are two ways you can schedule posts on Facebook:

  • Native. This method uses the posting scheduler built into Facebook.
  • Use third party schedulers. Publishing tools like Hootsuite can be used to schedule social media posts across platforms. Advanced functions such as bulk planning are available.

Both require a Facebook business page (you cannot schedule posts on personal accounts).

Let's dive into the details!

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Schedule Facebook Posts with the Facebook Business Suite

How to schedule Facebook posts

To schedule Facebook messages or posts, you need a Facebook Page.

(Don't have one yet? Don't even know where to start? That's fine. Here we explain how to create a Facebook business page in just a few steps.)

After setting up your page, follow these step-by-step instructions to learn how to schedule future posts.

Step 1: write your contribution

After opening Facebook to your timeline, Click Pages via the menu on the left to navigate to your company's Facebook page.

Then navigate to Business suite in the menu:

Now click on Create a post::

Create a post

If you need inspiration, here are some tips on how to make a great Facebook post.

Step 2: preview the post

Preview post

By doing Placements Check in the section where you want your post to be published. You can publish it on your page and connected Instagram account at the same time.

As you compose your post, you can preview what it will look like on your desktop and phone. If something is wrong, make changes to optimize the post. Now is the time to check that the link preview was retrieved correctly.

Step 3: Select a date and time

If you don't want to publish your post right away, click the arrow next to that Publish Button at the bottom of the page.

Select the date and time

Then select the day you want the post to be published and the time you want it to be published.

choose day and time

Then click on to save.

Step 4: plan your contribution

Schedule post

Click the blue Schedule post Button, and that's it! Your post is now in the publish queue. That means it can go live on the day and time you choose.

How to view scheduled Facebook posts

You may want to edit, delete, or reschedule the Facebook posts in your queue. Here you can find and edit the queue.

Step 1: Navigate to Scheduled Posts in the Business Suite

There you will see all the planned posts.

Business posts for scheduled posts

Step 2: Select the post that you want to edit

Click the post you want to edit to view the details.

Select the post you want to edit

Step 3: Click the ellipsis to reveal the editing options

Various options are displayed: edit post, duplicate post, reschedule post and delete post.

Editing options for ellipses

Step 4: make your changes and save them

After making changes, click to save.

Make changes and save

You can also publish or reschedule the post immediately by clicking the arrow next to the Save button.

Publish now or reschedule

As simple as that!

Schedule Facebook posts with Hootsuite

If you're looking for a Facebook scheduling app, Hootsuite is a great choice. The app is easy to use and allows you to schedule posts on other social media platforms as well. With Hootsuite, you can manage your social media content calendar through Facebook, Instagram, Twitter, YouTube, LinkedIn, and Pinterest.

How to schedule Facebook posts with Hootsuite

Once you've linked your Facebook Page to your Hootsuite account, this is the way to schedule Facebook posts using the app.

Step 1: Click Create Post

Navigate to the content creation icon in the menu on the left side of the dashboard. Then click post.

Create a Hootsuite post

Step 2: Choose the Facebook page you want to post to

Check the box next to the correct Facebook account.

Select Facebook page

Step 3: create your post

Write the text, add, edit, and link your picture.

Create a post with a text image and a link

Step 4: schedule a release time

click Schedule for later. This will bring up a calendar. Select the date and time you want the post to be published.

Schedule for later

The Hootsuite Facebook scheduling app makes it easy to post at the right time to get high engagement.

Best Time to Post examines your previous engagement data to suggest optimal times to post on any network, not just Facebook!

(To learn more, see how Best Post Time works for Hootsuite's own social channels.)

Step 5: Click on Schedule

Your post should now go online on Facebook and will be published at exactly the time you specify.

How to schedule multiple Facebook posts in Hootsuite at the same time

You can use the Hootsuite Bulk Schedule tool to manage an appointment calendar more efficiently. The tool allows you to schedule a maximum of 350 posts at a time.

Save your Facebook content as a CSV file to schedule multiple Facebook posts.

Add these details for each post:

  • The date and time (using 24-hour time) that you want your post to be published.
  • The caption.
  • A URL (this is optional).

Note that you cannot add emojis, pictures, or videos to bulk posts. However, you can include these later by editing each individual scheduled post in Hootsuite.

After you've uploaded your CSV file, the Bulk Composer will ask you to review all of the posts. After making your changes and uploading additional media files, select Time schedule.

Don't forget that you can then edit individual posts in Hootsuites Publisher (on the Planner and Content tab).

Learn more about Hootsuite's bulk scheduling tool here:

How to automatically schedule Facebook posts in Hootsuite

Hootsuite's AutoSchedule feature can help you avoid gaps in your social media calendar. The tool will automatically schedule your posts for publication at optimal times with high engagement.

To use the automatic scheduling feature:

Step 1: Write your post

Step 2: Click on Schedule for Later
This calls up the planning calendar. Instead of manually choosing when you want your post online, navigate to AutoSchedule above the calendar.

Step 3: Turn the AutoSchedule switch to on

Turn on AutoSchedule

Then click Done. AutoSchedule is activated!

How to view and edit scheduled Facebook posts in Hootsuite

Step 1: Navigate to the publisher

Go to editor Section of your dashboard (use the calendar icon in the menu on the left).

Hootsuite Publishing

Step 2: Go to the Planner or Content tab

Both tabs guide you to your scheduled posts.

The planner gives you a calendar view of your scheduled posts:

Calendar planner view

The content shows you a list of planned posts. Both views are used to edit and reschedule posts. The view you choose depends on your personal preferences.

Step 3: Click on the post that you want to edit

This is how it looks in the Contents tab::


Step 4: edit your planned post

At the end of the post you have the option of either To edit or Clear your mail.

Edit planned post

Click to open your post and make changes To edit. Here you can reschedule your post or edit its content.

Reschedule post or edit content

The Clear The button removes the post from your content queue.

6 tips for scheduling Facebook posts

Whether you are using a Facebook scheduler like Hootsuite or you are scheduling posts directly on Facebook, here are the best practices that you should follow:

1. Always stay on the mark

When scheduling posts, there is less pressure to post immediately. So take the time to create relevant content that will resonate with your audience.

Scheduling posts can also help you keep your branding guidelines in mind when creating weeks or months worth of content. Make sure your campaigns are aligned with you and your audience's values ​​across pages and even social networks.

2. Carefully select the date and time of publication

Avoid posting if your target audience is not online. Using tools like Hootsuite's "Best Time to Post" feature, you can schedule Facebook posts on the days and times when your audience is active on the platform.

The more people see your Facebook updates, the more opportunities there are to generate engagement, increase traffic and attract potential new followers.

3. Know when to pause your Facebook posts

Don't forget the scheduled posts. Always consider how current events or crises can change the meaning and tone of the posts you wrote long before those events – they can become irrelevant or insensitive in ways that you simply could not have predicted.

Check your scheduled posts regularly to keep track of what's coming your way. That way, you can pause or delete scheduled posts before they're published and avoid possible setbacks.

4. Remember that you cannot plan everything

Some things to post about in real time. And some types of posts cannot be scheduled at all. On Facebook this includes:

  • Facebook events
  • Facebook check-ins
  • Photo albums

5. Take into account your publication frequency

Don't overwhelm your Facebook audience by over-scheduling posts. But don't under-plan either. Finding the right balance is important.

The optimal number of Facebook posts per week or month depends on your brand and audience. For some companies, such as B. a news page, this can be 10 Facebook posts per day. For other businesses, like a small nonprofit with only a few team members, a contribution once a day or even every other day may be sufficient.

6. Track analytics and engagements

A good release plan shouldn't be based on guesswork. You know what works best for your Facebook audience by monitoring your performance on a social media analytics tool.

Historical data shows you which posts are performing well and where you can make improvements.

Use Hootsuite to schedule all of your social media posts, connect with your followers, and keep track of the success of your efforts. Register today.

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