How To Make Cash On Pinterest: 5 Foolproof Methods
Pinterest is more than just a social media platform full of inspo boards filled with Harry Styles fan photos and dog Halloween costumes (while we're not complaining about this, we can't stress this enough). It's also an opportunity to make serious money.
With 416 active global users per month and more than 200 billion Pins saved, the revenue opportunities are undeniable.
For businesses and influencers looking to monetize their Pinterest channel, read on to find foolproof money-making strategies that you can start implementing today.
Bonus: upload your Free pack of 5 customizable Pinterest templates. Save time and promote your brand with professional designs.
How to Make Money on Pinterest
You cannot sell directly on Pinterest (there is currently no checkout function). However, there are many other ways that you can use your Pins to create sales opportunities.
Increase Traffic To Your Ecommerce Website
For brands with an ecommerce offering, Pinterest is a natural opportunity to increase traffic and sales. Use pins to showcase your merchandise and direct followers back to your website to shop like a digital trail of breadcrumbs.
Throw a few advertising dollars behind your pins for extra reach. Sponsored Pins can be tweaked to achieve different goals, such as: B. to increase the traffic or to enlarge your Pinterest followers.
Step 1. Create Pins that point to your ecommerce website
Upload eye-catching product photos or create stand-out images with graphic design templates created by Hootsuite's in-house designers.
Bonus: upload your Free pack of 5 customizable Pinterest templates. Save time and promote your brand with professional designs.
Ideally, link these images directly to the respective product page on your website so that followers can proceed directly with the purchase. The fewer clicks someone has to make to close a sale, the better.
Step 2. Practice good SEO
Help Pinterest users find your PIN with strategic keywords that describe or define the product or style.
Use this in the description of your PIN, but also in your profile and ideally also in your URL.
That way, your Pins will also show up in Google search results. So describe them.
Glad has a wide range of pens that fully reflect the properties of its Press & # 39; N & # 39; Highlight seal cling film. If you've been preparing meals all week and waiting for these kinds of product suggestions to come into your life, clicking the pin will take you straight to Glad's website to buy some for yourself.
Become an Affiliate Marketer
Affiliate marketing is an opportunity to make money when customers shop through a link you provide. No need to store inventory or run your own e-commerce store. Just share a tracked link and claim a percentage when someone clicks through and shops.
Step 1. Register as a partner
To sell a product successfully, you need to present it to the right audience. Instead of signing up for every affiliate program you can find, choose brands or products that appeal to your followers in particular.
Big brands and startups alike offer opportunities for partners. So do some research to find out what's available in your preferred area.
Step 2. Track clicks even more closely with a URL shortener
You will be given a special tracking code that you can use to add links to keep track of all sales that are made through you. However, to collect your own data, try to use URL shortening.
These are (often free!) Tools that keep track of click rates. Use one to post sweatpants on your Lazy Sunday board and another shortened URL for your Work From Home Outfits board and see which one has more action.
Step 3. Promote products on your board and use affiliate links
Share these products via pins (make sure they pop) and bring these affiliate links into the world!
The good news is that if someone else rewrites your PIN, your affiliate link has been shared too.
Step 4. Keep an eye on Pinterest's rules and regulations
From time to time, Pinterest decides that affiliate links are too spammy for their liking and reaches out to affiliate marketing. Stay up to date with the changes and settings of Pinterest so you don't get penalized.
Pinterest user @Krystin_Lee linked this lifestyle photo to her Like To Know It page, where followers can click on partner URLs to purchase the products in the picture. If someone else buys this coffee table book, Krystin will make some money, which she'll probably spend on more cute props for her photo shoots.
Help people buy your look
Shopping is the top priority for 48% of Pinterest users. So don't miss the opportunity to market your digital storefront.
Show off a stylish outfit or an elegant room for inspiration. Then, tag the specific products in that photo so your followers can shop who look themselves.
This example from Pinterest shows a fancy living room (side question: can I move in?) With individual products marked in the photo.
Step 1. Create a Pinterest Business account.
Only business accounts can use catalogs and shopping ads. You can either update your existing personal account or sign up for a new business account.
Step 2. Upload your product catalog
For most ecommerce websites, Product Pins can be automatically generated for your entire product catalog.
This special pin format provides real-time pricing information as well as a product description and availability. Users can click through to complete the transaction right on your site.
You can create rich pins for incompatible ecommerce products. These also display product information, but you have to create each one individually and cannot use them for shopping ads.
Step 3. Build a collection to make your products pop
Now, with Pinterest's collection format, you can upload a lifestyle image and tag your products in it so that users can shop for your look right away.
Partner with a brand
You don't need a product (or even an affiliate link to a product!) To make money on Pinterest. You can also sell access to your audience.
Maybe it's mothers who focus on fitness, maybe it's teenage vegans. Once you have a good following, you also have something of value that other brands want.
Step 1: compile your statistics
You can't just walk in from the street and expect Lululemon to hand over some money (trust me). To get a brand interested, you need some hard numbers.
Gather data on your followers – demographics, engagement, shares, views.
When reaching out to a potential partner, you are ready to tell them exactly why your audience is a good fit for you.
Step 2: Approach Appropriate Brands
There are many different ways brands support Pinterest influencers, whether they're curating a joint board, sponsoring specific Pins, or coordinating “acquisitions”.
Reach out to brands who may be interested in your audience with your collaboration ideas. (Use our branded pitch template if you don't know where to start.)
It might be a good idea to include contact information for partnership inquiries on your Pinterest profile as well, as a reminder to the world that you're open to business.
Instagram influencer Oh Joy has partnered with Smuckers Jam to create recipe content for their followers. Now she's rolling in that sweet, sweet jam money.
Become a virtual assistant
If you've improved your Pinterest craft, why not try turning a pro?
There are companies out there who see the value of the Pinterest audience but don't have time to manage an account in-house. Offering your services as a Pinterest virtual assistant could be a great way to make money.
Virtual assistants can schedule posts, create pins, or manage ads. This role could also include community management and public relations – it varies from brand to brand.
Step 1. Make sure your own account looks fresh
It will be difficult to get hired as a Pinterest expert if your own boards don't look their best.
Pinterest's suggestions for pinning at the highest level, including using eye-catching images and adding a text overlay. Read Pinterest's Guide to Creative Best Practices here.
Step 2. Let the world know that you are open to business
Reaching out to your own network to get the word out is a great place to start, either in real life or in the social arena.
You can also post on job boards or freelance sites like Fiverr to reach out to companies looking for help.
Tips for making money on Pinterest
As you just read, there are a multitude of ways to generate income through Pinterest, but ultimately they all rely on the power of an audience.
Draw in the eyeballs and the clicks (and revenue!) Will follow. Here is how.
Be part of the community
You get out what you put in. (Or should we say … you get what you put in?) (Sorry.)
Embrace the "social" part of this social media platform by liking, commenting on, and redefining others' Pins.
Keeping track of accounts or specific boards is a great way to encourage follow backs as well.
Pineal Vision Jewelry turns the charm on and comments on this DIY post from Pinterest influencer Almost Makes Perfect.
Source: Almost perfect on Pinterest
Create eye-catching images
This is a visual medium. If you want to get users' attention, you need to get a graphic.
Photos should be high quality and vertically oriented. (Pinterest recommends an aspect ratio of 2: 3.)
Graphic design tools like Over are great ways to overlay text or add distinctive graphic flourishes to really stand out your images from the feed.
A great current example of graphics done right: subscription box company Birchbox has released dozens of text-only pins that feature beauty tips in pretty, millennial colors.
Source: Birchbox on Pinterest
Airbnb continues to post beautiful travel photos on its feed.
Source: Airbnb on Pinterest
FastCompany offers all images, whether illustrated or photographs, a similar stylized color treatment to clearly identify the content.
Source: FastCompany on Pinterest
Do your keyword research
Using keywords, users can find your Pins through both direct search and Pinterest's recommendation algorithm.
Keywords are like a meddling matchmaker that brings content and users together in a love affair.
It is of course important to include the correct keywords in each suitable text field. This can include your pin description, text overlay, board title, board description, or profile description.
Start with something broad to find out the best keywords. Enter your target keyword straight into the Pinterest search bar. Below are colored tiles suggesting related keywords.
For example, when I search for "birds" I see other, more specific keywords that are "pretty" and "angry". Why are people looking for angry, pretty birds? We are not here to judge.
If your keyword is strong, you'll see a dozen or more additional keyword recommendations.
You can also see which boards and pins are currently using these words … and if they have a large following.
Click through to see even more specific related keywords and move on for more niche suggestions.
Once you've gathered your helpful keywords, put them to work – but avoid spam.
Pro tip: Use keywords in full sentences instead of just putting in as many as possible. As Pinterest coolly puts it, "It's unnecessary."
Plan your pins
If you add new Pins over time, rather than uploading a whole bunch at once, you can reach a larger number of people. And a planning tool like Hootsuite that lets you prepare your Pins for deployment at just the right leisurely pace.
Batch planning your Pins is the best way to get your content into the creative zone. Also, you can't log into Pinterest six times a day.
What do you do with your time instead? Learn to be good at darts? Why not!
Open a business account
A Pinterest Business account gives you access to advertising and marketing options for your Pins. If you are interested in building on your organic growth by pouring some money into reaching new audiences, you need to sign up.
Formats such as video, carousel or collections are available for business accounts. This could be a great opportunity to get creative and really show up on Pinterest users' feeds.
Build your own media kit
If you are interested in working with paid partners or hosting advertising or sponsorship on your Pinterest boards, it is worth preparing a media kit.
A media kit is a document that contains statistics about your followers and engagement, and provides a snapshot of your brand and its value. It can also include prices for certain advertising opportunities.
Use a graphic design template to make a stylish PDF available for download, or post the information right on your main website or blog.
Once you have this in your toolkit, it's quick and easy to start a conversation about partnership opportunities.
As with all social platforms, great content is ultimately the real key to success. So make sure you create pins that you are proud of.
Would you like more guidance on getting your Pinterest side business up and running? Read our guide to using Pinterest for business … and turn those Pins into profit.
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