How Do I Do SEO For Ecommerce Websites?
We all know how much competition there is on the web. There are tons of options for users to choose from. One of the most useful techniques that brands can use to stand out and rank higher in Google search results is through the use of SEO.
Ecommerce websites are no different. Read on to understand all the things SEO can do to increase the visibility of these websites and help them improve their sales.
What is the significance of SEO for e-commerce?
Do you know that SEO has the highest ROI of all ecommerce marketing campaigns but is always overlooked? Most ecommerce websites don't even consider the full impact search engines have on their sales.
In fact, they are turning to social media and paid ads for marketing, which is not only more expensive but also requires a stable income. On the other hand, SEO is much cheaper and easy to maintain. Once a website has a good rank, it is not easy to lose that rank and based on it, sales will keep coming in at no additional cost.
The fact that 44% of users start their online shopping spree with a search engine, and that such a large proportion of internet users are treading this path, isn't it just logical to make the most of it?
Steps to optimize ecommerce websites
The steps you need to take to rank higher and get more customers using SEO are listed below:
1. Find the best keywords
This is the first step – creating a well-researched, targeted keyword list. By targeted, we meant that the list of keywords must reflect the interests and preferences of your potential customers.
Keywords for which you are making a list must be of two types: head words and long-tail keywords. Header words are those that can generate a lot of traffic and are usually only 0 to 26 characters long (e.g. pillowcases). Long-tail keywords, on the other hand, are more detailed (e.g., green satin pillowcases).
Long-tail keywords may not attract as much traffic, but they have a higher conversion rate compared to head terms. Some great keyword tools that can help you are Google Autosuggest, Keywordtool.io, etc.
2. Strengthening various aspects of search engine optimization
Different aspects of search engine optimization come together to ensure that your website is at the top of the results page. These are:
When it comes to ecommerce on-page SEO, the main focus is on making sure the keywords are placed in the right places. On-page SEO is vital for ecommerce websites as it helps brands rank better on Search Engine Results Pages (SERPs).
The on-page SEO strategy was created for three categories: product pages, blog content, and category pages. Everything on these pages needs to be tweaked based on titles, descriptions, and even pictures.
SEO is not just limited to keywords and their placement, but other factors as well. These are elements like website speed, user experience, work links, etc. Ultimately, SEO is about improving users and giving them the best experience.
By working on these elements, you will improve the performance of your website which is an extremely important part of doing business. This is because a lot of users form their opinion based on the quality of the website. So you need to make sure that the time they spend doing it is worth it.
This includes setting up your Google My Business profile so that all of your company's information can be uploaded to the Google database. This will result in your company being included in the local search results.
In addition, you will also need quotes to add credibility to your business. This can be done in the form of backlinks from sources like news agencies, press releases, etc. Also, having local links provided (e.g. charities you support, news outlets, etc) is another great way to improve local rankings.
3. Powerful content marketing strategy
According to reports, 70% of people learn about a new brand or company through articles, not advertising. You need to create quality content and then add keywords to make it rank better and try to build backlinks too.
There can only be so many keywords in your product and category pages, and when you've used them all, your job is done. When creating content and developing a good content marketing strategy, always remember that the keywords will only work if the content is of good quality.
4. Effective link building
The two most important things to Google are links and content. While we talked about content in the previous point, creating links falls under off-page SEO and it's not easy. Off-page SEO is more complex and time-consuming than on-page SEO.
You will need to work with bloggers outside of your team and other website owners to get these links. Some ways this can be done are:
Collaborate with influencers in your industry or niche and ask them to review your product or service. When they're happy with the results, ask them to provide links to your websites or specific products.
Pages that contain resources about the various events in your industry are known as resource pages. These can be blog pages or static pages. You can ask to be added to the list of resources by sharing links to your website, thereby creating effective backlinks.
5. Monitoring progress
To keep track of how your website is doing on SERPs and how it is ranking on SERPs, there are several tools that can help you determine your progress. To keep track of rankings, you can use SEO tools like Ahrefs. If you can create an SEO dashboard in your Analytics account, do this. It will be very helpful.
Even after it's all said and written, we can't emphasize the importance of SEO and all that it can do to massively improve your sales. Make sure you have a great SEO strategy that will improve your rankings and help you get where you want to be – right in front of your target audience.
For more useful techniques on using SEO for a variety of purposes, not just ecommerce websites, check out Digital Ready's various courses. If you can see how you are marketing online, all you have to do is reach out to them and take your first step towards becoming a digital marketer.