How do I create an email marketing list from scratch?

According to reports, the return on investment (ROI) for email marketing is the highest compared to any other digital marketing channel. None of the others come close to this, so having a good email list is extremely important.

Email lists are the foundation of a good email marketing campaign and can be a pretty daunting task when you're just starting out in business. However, it's not as difficult as it sounds. In this article, we're going to simplify the process for you.

What is an Email Marketing List?

An email marketing list is exactly what it sounds like, a list of email addresses that can be used by individuals or companies to send marketing emails. In short, this collection of email addresses is the total number of subscribers to a person or company and is even known as a "mailing list".

Some advantages of a good email marketing list are:

  • A growing and well-maintained email means you have an active and engaged audience who think your content is relevant and useful
  • You can easily keep your customers up to date on the latest versions, events, and other things
  • It has been observed that over 55% of marketers get their best ROI from effective email marketing

Tips for Building a Good Email Marketing List

Here are some techniques that have proven extremely useful in creating mailing lists:

Add a personalized call-to-action (CTA) towards the end of each blog / landing page

According to statistics, it is known that personalized CTAs increase the view-to-submission rate by 42% compared to a common CTA for all users. Just this simple step can nearly double the subscribers to your email list.

Creating a personalized CTA takes a certain amount of creativity, but it is not an expensive or even time-consuming task. You can take the help of e-books, quizzes, or an interesting article from your CEO that can be extremely helpful as an incentive for the user.

Use popups or slide-ins

Use pop-ups or slide-ins to create an email marketing list. Even if it seems intrusive or bothersome, popups can be very useful if used intelligently. You need to create timed pop-up ads or on-site retargeting that won't appear until the user has been on the site for a set amount of time.

Pop-ups can be created depending on the content or behavior of the user. When used correctly, popups can help you generate lots of leads. Just make sure they are strategically placed and out of the way as the user navigates your page.

Add a timed pop-up survey

After a short period of time, e.g. B. 10 seconds, placed on the page to ensure that the user is invested in the content. This is because after spending that much time on the site, they must have come across something of value.

You can easily take advantage of this opportunity by including a simple pop-up poll. One of the most common is the yes or no poll, which asks the user to enter their email ID if they choose yes. In one specific case, that simple addition resulted in an increase of nearly 500% in one year alone.

Give your CTAs humor or sarcasm

In our day-to-day lives, we're so set up to receive web offers with simple “yes or no” options that scrolling right past them has become part of our routine. This is where creativity can help when building email lists.

If you noticed, many nowadays are stepping up their written game by using humor or sarcasm to get users' attention. For example: "No thanks, I don't want my business to grow!" Instead of a simple old "no" it gets not only the situation but also the user to think before clicking on the option.

Smart writing can also be a game changer and lead to lots of new subscribers. So be sure to use this technique.

Use social media to publish your newsletter

Unless you have a long list of email subscribers, don't be stopped from spreading the word on your various social media profiles. Use your follower base on Twitter, Facebook, or any other company you normally communicate with to add to your email list.

You can ask them to follow your newsletter as they are already following you on your social media. Hence, they are more likely to sign up for your newsletter since they are already interested in your work.

Add more landing pages

It has been observed that the number of leads increased by 55% as companies added 10-15 more landing pages. This is only logical, as the more landing pages you add, the more personalized and informative each one can be.

You can target a wider audience and ensure that the needs of all users who visit your website are met. The more landing pages you create, the more concerns people you can target and, ultimately, more signups if that helps with building email lists.

Have a CTA on your About page

The info page is not a frequently visited page on a website. If a user takes the time to visit the page, it must matter to them. Adding a CTA here can be of great use when it comes to growing your subscriber base.

Instead of asking them to make a purchase right away, you will ask them to sign up for your newsletter and the chances of them signing up on this page are much greater. Make sure you take this opportunity to create email lists.


For every email marketer out there, one of the most important things to learn to start with is how to make an email list. With the help of the techniques listed above, you can get started with the process right away and make sure the list of valuable supplements keeps growing.

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