Heineken, Tastemade, Pinterest Group Up at Vacation Hacks Video Sequence
Heineken USA partnered with Tastemade and Pinterest on a series of videos to help pinners make those beer bottles and cans more festive for the holidays.
Six Holiday Hacks videos reveal clever ideas and tricks for spicing up bottles and cans with Dos Equis, Heineken, and Tecate, including bottle cap decorations and decorative dips.
According to Pinterest, online holiday searches increased 77% in April compared to April 2019, including three times more searches for Christmas gift ideas – all because the holidays were eight months away at that time.
A Pinterest spokesperson added, "With the pandemic causing more people to spend time in their homes, the holidays at home have taken on a new meaning this year and consumers are looking for new ways to decorate and safely to celebrate."