Goldman Sachs is taking on screens within the NYC purchasing district and its personal Instagram account
The aim of the campaign is to drive traffic to the #MakeSmallBig Holiday Market, a virtual holiday market with graduates of Goldman Sachs 10,000 Small Businesses and 10,000 Women initiatives.
#MakeSmallBig Holiday Market features over 60 small businesses offering gift options such as jewelry, skin care products, sustainable clothing, and sweet treats.
Goldman Sachs took 22 screens in the Brookfield Place shopping district in Manhattan's financial district and turned them into virtual shop fronts with QR codes.
In addition, the company's Instagram account was taken over and transformed into a virtually shopping Main Street for the Christmas season.
Forsman & Bodenfors New York / Goldman Sachs / Instagram
For a full list of retailers added to the #MakeSmallBig Holiday Market, please see here.
Rob Hirst-Hermans, Associate Creative Director of Forsman & Bodenfors, said in a statement: “The #MakeSmallBig Holiday Market underscores Goldman Sachs' commitment and belief in the power of small businesses, especially during the global pandemic that is adversely affecting many this company has had an impact. According to Goldman Sachs' latest Sinking Lifeboats survey, 59% of small business owners said sales were negatively impacted by rising Covid-19 infection rates this fall. We pride ourselves on creating a campaign to help these companies at the end of an incredibly challenging year. "