Get more signups with 2-step landing pages

A jam-packed landing page can put off visitors. Control how you display your registration forms with a two-step landing page.

Sign in or not sign in?

That is the question anyone who visits your landing page will ask.

And a few things will make or break their decision.

One thing that can put them off? An overwhelming amount of information on your landing page.

It's a fine line to walk. Too much and your visitors may feel overwhelmed. Too disorganized and they don't understand what you're offering them. Too little, and you can't get your case out well enough to encourage enrollment.

Finding the right content balance on your landing page is a critical step in getting more signups. And with 2-step landing pages that include a registration form that pops up with a click of the button, it becomes a lot easier to find the balance.

What is a 2-step landing page?

A two-tier landing page does not have a visible login form on the main page. The registration form on a two-tier landing page only appears when a visitor clicks a button with a call to action (CTA).

A 2-step landing page is also commonly referred to as a 2-step opt-in or on-click popup form.

To sign up with a two-step landing page, visitors need to complete two steps:

  1. Click a button. This triggers a pop-up form.
  2. Enter an email address in the form to sign up.

It's another way to encourage visitors to sign up for your email list by presenting the right information at the right time.

How does it work?

One thing to note: The 2-step opt-in is often confused with the term double opt-in – or confirmed opt-in. With the double opt-in, you must confirm your interest in being included in a list with a confirmation email. While you can certainly use the double opt-in in addition to the two-stage opt-in on your landing page, both terms are often misused.

The main reason for using on-click popup forms? Psychology.

As we discussed earlier, landing pages can seem overwhelming when there is too much information on the page. If the page is too full, visitors are more likely to leave your page immediately because they find it too time-consuming to read.

Inserting a button with a strong CTA not only reduces the clutter on the page, it also makes you look more professional.

However, having a cleaner look isn't the only reason to create landing pages in two steps.

The requirement of a 2-step registration reduces the friction in the registration process. Landing pages with no visible registration forms are easier to digest. This allows readers to focus on your offer without asking them for anything right away.

As with all marketing tactics, a certain psychology comes into play here. Visitors who click a button and then enter their details will be more invested in your offer. This is a psychological marketing tactic known as the "foot in the door technique".

The foot in door technology means that interested parties who take a small step first are more likely to move on to a larger, more desirable action later.

Click the button = have your foot in the door. A visitor who triggers the pop-up form with one click is more likely to fill out the form when the pop-up appears.

What do two-tier landing pages look like in the wild? Let's take a look.

2-step landing page examples

Sell ​​a product? Offer a service? Do you just want to add to your email list?

Regardless of your goals, you can use two-tier landing pages to optimize conversions.

Learn how these professionals use 2-step opt-in to help them grow.

Add a free online course to your list

Amie Tollefsrud, founder of Rebelle Nutrition, helps fellow nutritionists build their audiences by heralding the value of course creation.

She practices what she preaches and sponsors a course that will help her audience generate passive income. By creating a landing page for this master class, she simply advertises it via email and social media to encourage signups.

The page is clean and only displays the information visitors need to know before they are presented with a login form. Ultimately, this is a friendlier approach and less intimidating for first-time visitors.

When visitors click either of these buttons, the following pop-up form appears when they click:

With the two-step enrollment, Amie allows visitors to focus on the value of their course. It's also more aesthetically pleasing than having multiple registration forms on the side.

Sell ​​a product

Kevin Curry – a fitness influencer and writer – runs FitMenCook, a website that helps men prepare healthy meals that fit their lifestyle.

He uses a two-tier landing page to refer visitors to buy his cookbook.

Clicking "Get the Book" will trigger an on-click pop-up form making it easier for visitors to shop at their favorite store:

Sign up for a newsletter

The Daily Stoic is a book by Ryan Holiday and Stephen Hanselman. The book's website includes a top bar navigation with a button to trigger a 2-step login.

When you click the yellow "Sign up for Daily Email" button, you will see the following popup:

This process makes it easier for website visitors to sign up for daily updates. In addition, the popup form sells the value of the newsletter without taking up valuable real estate on the homepage.

How to create a 2-step landing page with AWeber

AWeber Landing Pages now have the ability to use on-click pop-up forms. So all customers – according to any plan – can use the tools they already have to create a landing page they need.

To create a landing page with this type of form, do the following:

  1. Navigate to Landing Pages in your account. At this point, you can create a new landing page or edit an existing one.
  2. Once your landing page is ready, drag the "pop-up" element into the landing page builder where you want your button to appear.

3. Set the popup element in the right sidebar so that it is triggered when you click.

4. Customize the desired popup style in the right sidebar. You can change the background color, size of the button, how it looks, and orient the button however you want.

5. Next, click the “Popup” tab next to the settings. You should see a blank field. Drag the "Form" item from the left sidebar to use the pop-up area as a form.

6. Customize your form fields and submission settings using the right sidebar.

7. Once your customizations are in place, you're good to go!

Do you want to get more signups for your landing page?

Try Landing Pages in Two Steps Today with the Popup Element in AWeber Landing Page Builder.

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