four steps to promoting digital merchandise and being profitable on-line rapidly
From Kelly Forst January 22, 2021
Turn your passion into a paycheck by selling digital products. Plus, get inspired by 12 product ideas to sell online.
"To make money, you have to spend money."
It's such a common phrase in business that I had to go to Google for the original saying it. It turns out that we can trace this quote back to Titus Maccius Plautus, who wrote around the year 200 BC. Chr. Lived.
Well, here we are, more than 2000 years later, and it's still true – to some extent.
Scaling and growing a business without increasing costs is a difficult conundrum.
Fortunately, that's not impossible. There are ways you can do this without making a huge investment.
One of the best ways for entrepreneurs to scale and grow is through selling digital products.
Not sure what to sell? Or how to sell digital products? Chances are you have a skill, product or service that your audience would love – you just need inspiration.
Here is everything you need to know to create and sell digital products online without spending an arm and a leg scaling your business.
What are digital products?
Digital products are downloads or services without physical substance. They can be delivered entirely in digital format and the transaction takes place online.
Think of these as intangible products that have value – like e-books, courses, templates, and more.
Of course, some digital products can be printed out depending on how they will be used and how the buyer wants to use them.
You may have heard in the past that we talked about using e-books, courses, templates, and other content as guiding magnets. And they still can be. It all depends on your unique business and audience.
For example, if you are a food blogger, you might want to offer a small guide of 5 recipes as a guiding magnet to encourage users to sign up for your email list. This is a great way to let people try your recipes without having to commit any more money. Then you can sell a recipe e-book with 50 of your top recipes.
Pro tip: Offer your email subscribers an exclusive discount on your recipe book. This makes them feel special and valued.
By delivering digital products, you save yourself the hassle of shipping physical products, storing inventory, and handling third-party delivery services. All you need to sell digital products is a reliable email marketing, landing page, and payment processing platform like Stripe.
The benefits of selling digital products
Yes, making more money is high on this list. However, the benefits of selling digital products go much deeper than that.
- To earn more money: Digital products are a great way to expand your product line and complement your existing product or service.
- Scale your company easily: It's difficult to find ways to grow your business – especially if you want to keep costs under control. Creating digital products is an easy way to scale your business without spending an arm and a leg on advertising, new storefronts, or shipping costs.
- Convert followers to customers easily with a micro purchase: Offering a digital download for a small price is a great way to add value to your product.
A great place to offer a little upsell is on your thank you page. As soon as someone signs up
Submit them on a thank you page for your list. Then mention that they might be interested in one of your products or offers with a small price tag. These micro-purchases are a great way for new subscribers to get instant value without committing to a large purchase.
- Reach people all over the world: The sale of physical products is subject to shipping and geographic restrictions. With digital products, however, you don't have to worry about location as you can have your products delivered online instantly.
Best digital products and downloads for sale
The truth is, you can get as creative as you want in selling digital products and downloads. The key is to make sure it is valuable to your audience. Here are some ideas to inspire your own digital product creations.
Whether you're a food blogger, a fiction writer, a travel writer, a podcaster, or something entirely different, you can create an e-book based on your expertise.
If people are reaching out to you for advice on a specific area, an e-book might be for you.
- Recipe books
- Fiction or non-fiction
- Fitness plans
- travel Guide
Online courses are becoming increasingly popular. According to Thinkific, the e-learning market is expected to grow to $ 275 billion by 2022. People live busy lives, and the ability to study in their spare time is a significant advantage of online courses over webinars or in-person learning.
Plus, courses are a great way to earn passive income. Here are a few ways you can create courses and offer them to your audience:
Podcaster Cathy Hellers is selling a 12 week course to her audience that teaches registrants how to turn their passion into a career.
Templates are a great way to save your audience the time and money by doing the hard work for them.
Templates are particularly useful for consultants, web designers, coaches, and anyone else who can offer expert advice and professionally designed templates. Here are a few ideas:
- Business planner
- Email templates
- Calendar templates
- Social media planning template
- Fitness planner template
- Meal planning templates
Many small business owners or entrepreneurs do not have professional design skills. So Creative Market uses its skills to sell pre-made website templates to this audience.
The market for audio sales and licensing is growing. If you're a record producer or just want to create beats for fun, consider using your landing page to sell audio.
Here are a few ideas:
- Original songs
- Audio books
- Exclusive podcast audio
Are you a freelance designer? Or do you just have some design skills that people would pay money for?
When you have a design eye worth sharing, selling your creations and design services can be incredibly valuable to your audience. Some things people would be willing to pay for are:
- Stock Images
Sometimes the biggest upsell is simply having access to a community of people who can share their experiences and learn with you.
Learn how The Social Broker provides real estate professionals with the tools and community they need to build a brand on social media.
How To Start Selling Digital Products And Earn Your First Dollar Online
Get started selling digital products and downloads in four easy steps.
# 1. Create your digital product
Creating your digital product is the first step in making your first dollar online. Whether you're creating an e-book, course, or something entirely different, you likely need one
# 2. Find out your price
Figuring out how to rate your product can be difficult. You don't want to set the price so high that people don't want to spend as much, but you also don't want to underestimate your hard work.
A good place to start is by researching what prices other people are selling similar products for.
You'll also want to calculate how much you've invested in creating the product – both in time and money. Make sure you set your price on your product so that you can make a profit.
# 3. Set up a landing page to sell your product
Next, set up a place to sell your product. If you want to keep costs down and avoid the hassle of third-party ecommerce platforms, a landing page for visitors to review your product is your best bet.
Connect your landing page to your payment processing system and you can easily drive visitors to your ecommerce page.
(You will soon be able to track all payments on your AWeber landing page. Sign up below to be notified when this feature becomes available.)
# 4. Deliver your product via email
It's finally time to deliver the goods. Set up an automated email campaign to have the product delivered on purchase. Your first email should always contain the product itself, but you can have more emails in the campaign instructing you to take other actions – e.g. B. Follow you on social media, review other products or even leave a review.
Where should I start?
Ideally, you want to find a platform where you can do everything from one simple place. We have good news for you.
The solution to easy online sales is coming soon! Would you like to be the first to know when it's available? Sign up below.
Get notified when ecommerce sales are available on AWeber Landing Pages.
You can also get marketing tips and updates in our weekly newsletter FWD: Thinking.