Conny Braams, Head of Marketing at Unilever, explains how marketers benefit from sustainability
As the climate crisis continues to be an issue, there is a growing need for companies to take sustainability measures to reduce their carbon footprint. In response, the World Association of Advertisers (WFA) launched the Planet Pledge to help marketers advance their organizations on sustainability efforts. The organization's new Vice President – Conny Braams, Unilever's Head of Marketing – is advising marketing professionals on implementing this change.
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