Cheerios & # 39; beloved advert will get a sequel; By no means quit promoting: The primary issues on Friday come first

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In 1999, Cheerios posted an ad about a special moment between a grandma and baby celebrating Christmas together with Peggy Miley from Star Trek and Stranger Things. Now the ad has a sequel – with Miley and even the woman who played the baby (who is now 21) both repeating their roles.

See the heartbreaking original and its all-new follow-up, customized for the pandemic.

In an upcoming Frito Lay campaign, Rick Astley can be seen who will never be without healthy snacks. Adweek's Lisa Lacy and Paul Hiebert take a behind-the-scenes look at the new ad and how it fits into PepsiCo's larger goals and marketing strategies – and Lacy also sat down with Astley to find out more about the campaign, his previous partnerships, and his new one Christmas Carol That was originally supposed to be a homemade TikTok video, and of course the immortal cultural power of Never Gonna Give You Up.

Advice you can't give up: Hear the song and get smart insight into the virality.

StreamScam was unleashed on unsuspecting streaming viewers. Oracle reported that the new ad fraud program infected more than 28.8 million household IP addresses and stole approximately $ 14.5 million from connected televisions. The scammers have created servers that send fake ad impressions, thereby tricking advertisers into buying non-existent media.

Find out how it works, and why connected television is your destination of choice.

The pile of antitrust lawsuits against Google continues to grow after a non-partisan coalition of 38 states and territories sued the tech giant for its dominance in online search. This round follows a similar lawsuit by the US Department of Justice in October that was followed by 11 states led by Republican attorneys general. But wait, there's more: Google was also sued Wednesday by a coalition of 10 Republican-led states for its dominance in the digital advertising market.

In the suits: This new complaint alleges that Google is suppressing competition in a number of ways, including voice-based search.

Travis Scott had an impressive year of high profile brand partnerships. After hugely popular moments at Fortnite and McDonald's, he's now teamed up with Anheuser-Busch to bring out a new agave-based hard seltzer inspired by Teveila. The seltzer is available in lime, pineapple and strawberry flavors and has a higher ABV than most other drinks.

Lean into the role of the influencer: Anheuser-Busch says Scott reached out to AB InBev with the idea.

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