Brandweek Sports activities Summit Masterclass: Enhance Your Profession in Sports activities
During the 2020 Adweek Sports Marketing Summit and Upfronts, three incredible Sports League CMOs share the personal stories and tips for success that helped them climb the ladder of sports marketing while having fun.
Lesson 1: From Ball Girl to CMO: Key to the Game
Taught by Melissa M. Proctor, Director of Marketing, Atlanta Hawks
Lesson 2: Focus on the basics
Taught by Adam Grossman, EVP and Chief Marketing Officer of Boston Red Sox and Fenway Sports Management
Lesson 3: Option 6: How to turn your game over
Taught by Julian Duncan, SVP and Chief Marketing Officer of Jacksonville Jaguars
You can find more Brandweek master classes in the master class library.