Branded People really feel most linked throughout COVID-19

Apple, Amazon, and Google are the top brands that people in the United States have felt most closely connected to during the COVID-19 pandemic. This is the result of recent research by MBLM.

The report is based on data from a survey of 3,000 US consumers conducted in the summer of 2020. Researchers surveyed participants to understand their emotional connections to 100 popular brands and the strength of those bonds. Respondents were also asked specific questions about the impact of COVID-19 on brand relationships (see the full methodology here).

According to the researchers, Apple is the most "intimate" brand overall.

Amazon is in second place, followed by Google, Walmart, YouTube, Toyota, Disney, Netflix, Chevrolet and PlayStation:

Amazon is the brand that men felt most connected to during the pandemic, while Apple is the brand that women felt the most connected with:

Americans ages 18 to 34 felt the most closely connected to Apple during the pandemic, while Americans ages 35 to 44 felt the most closely related to Samsung, and Americans ages 45 to 64 felt the most closely related to Amazon felt:

Americans with annual incomes of $ 35,000 to $ 100,000 felt the closest connected to Amazon during the pandemic, while Americans with annual incomes of over $ 150,000 felt the closest connected to BMW:

About research: The report
is based on data from a survey conducted in summer 2020 at
3,000 US consumers. The researchers questioned the participants to understand
their emotional connections to 100 popular brands and the strength of
these bonds. Respondents were also asked specific questions
the impact of COVID-19 on brand relationships (see the full methodology here).

Comments are closed.