Antonio Lucio joins Adweek's Board of Administrators

"I am very excited to work with the team to continue leveraging Adweek's platform and reputation to provide the best possible service to the marketing community as it evolves," Lucio said in a statement.

"Antonio has been instrumental in shaping the broader industry and driving positive change over his 40+ year career," said Jeff Litvack, CEO of Adweek, in a statement. "His unique perspective and insights will help us better serve our marketers audiences and the wider ecosystem."

"Really honored to have the opportunity to work with Jeff and his inspired team," said Lucio upon hearing of his appointment to the board.

Lucio served as the global CMO of Facebook for the past two years and previously held top marketing positions at HP, Visa, PepsiCo and Kraft. He started his career at Procter & Gamble.

In a heartfelt keynote address at Adweek's Brandweek Masters Live in September, Lucio focused on how successful leaders get the most out of their teams: “We need to learn to be in control of the areas where we have absolute control over goals, budgets Employees and employees have to lead results from the beginning. Leading from the middle means working together to set goals, clarify roles, and facilitate team delivery. Leading from behind means asking the right questions, providing a valuable and meaningful user perspective, and suggesting creative but achievable solutions. "

Lucio's appointment as an independent director to the five-person board follows the acquisition of Adweek by Shamrock Capital in June.

"We couldn't be more excited to be working with Antonio," said Laura Held, partner at Shamrock Capital. “Not only does he have a proven track record of building strong global brands, but he understands how the industry is evolving as technology converges and data diffuses. Antonio will play an important role on the Board of Directors helping to further develop Adweek's product offering, accelerate growth and expand Adweek's reach worldwide. "

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