Alaska Airways revives the hit '80s security dance to point out the way it protects passengers

Even before the Covid-19 era, airline safety instructions were pretty lengthy, and new health guidelines have only made them denser with information. But now, in a move that hasn't emerged from the travel industry since the March crash, Alaska Airlines has now found a way to add a lot of nostalgia that makes it easier to digest the expanded security protocols.

In a parody by the Canadian synth-pop duo Men Without Hats & # 39; "Safety Dance", Alaska and its crew (yes, these are real Alaska employees) have the hit from 1983 as – what else? – Redrafted a video on security. As you'd expect, the texts in this ad are getting a recent update for 2020: "If your friends don't mask – why don't they mask – they won't fly this airline!"

This piece of 1980s nostalgia comes complete with Video-Trivia à la VH1's iconic pop-up bubbles that list airflow and mask guidelines.

Not only does the video alert passengers to mandatory safety protocols, it also reminds them that, aside from travel restrictions, airlines are actually still operating and doing their best to keep passengers safe in the sky. And in Alaska's favor, a choreographed shimmy is more compelling than another shot of electrostatic sprayers tuned to a swelling orchestra, and far better than a video that completely avoids the Covid-19 issue.

The spot was created in partnership with Alaska's record breaking agency Mekanism and debuted as a local purchase during Sunday's Seattle Seahawks game. This will be followed by a digital push in California and Alaska's social channels.

LOANS:

EPP, Chief Commercial Officer: Andrew Harrison
SVP, Marketing & Guest Experience: Sangita Woerner
Managing Director, Marketing & Advertising: Natalie Bowman
Brand Activation Marketing Manager: Whitney Ellison

Creative agency: Mekanismus
Executive Creative Director: Laura Wimer
Creative Director: Rachel Carlson
Associate Creative Director: Max Eastman
Associate Creative Director: Jen Miller
Partner / Chief Operating Officer: Mike Zlatoper
Managing Director, Seattle: Lisa Zakroff
Brand Supervisor: Ana Sabarots
Senior Project Manager: Lauren Lambertson
Chief Strategy Officer: Jeremy Daly
Associate Director of Strategy: Anna Rainwater
Executive Producer / Managing Director: Sarah DiLeo
Senior Producer: Martin Risberg
Sr. Business Affairs Manager: Kourtney Luster

Media: Haworth Media
Music: manage this media
Music Supervisor / Executive Record Producer: Janet Billig Rich
Record Producers: Dan Petty & Doug Petty

Production company: Partizan
Directed by Warren Fu
Managing Director / Executive Producer: Lisa Tauscher
Production Manager: Kelly Martin
Line producer: John Gomez
DP: Tom Banks
Choreographer: Anna Matuszewski
Art Director: Darcey Zoller
1st AD: Damian Payne
1st AC: Ryan Brown
Head lighting technician: Vince Klimek
Key handle: Greg Smith
Make-up: Jennifer Popochock
Stylist: Ron Leamon

Editorial: Mek Studios
Executive Producer / Managing Director: Sarah DiLeo
Sr. Post Producer: Martin Risberg
Editor: Jeremiah Shuff
Animator: Richard Krolewicz

Color: Company 3
Colorist: Matt Osborne

Mix: M-Squared Productions

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