Affect of COVID-19 on B2B Martech Budgets

Most B2B marketers say the COVID-19 pandemic has impacted their company's marketing technology (martech) budget, according to recent research by Demand Spring.

The report is based on data from a survey of 50+ B2B marketers conducted in July 2020.

36% of respondents said their company cut their Martech budget due to COVID-19, 28% said their company increased their budget, 30% said the budget did not change, and 6 % are not sure.

In terms of how budget changes caused by COVID have affected their company's martech spending, 26% of marketers say they have invested in new technology since the pandemic began, and 24% say they delayed planned purchases.

44% of marketers expect their martech spending to return to normal levels in the next year, 16% don't expect spending to return to normal in 2021, and 40% are unsure.

About research: The report is based on data from a survey of more than 50 B2B marketers conducted in July 2020.

Oh boy. The dreaded registration form.

Before you head off into the mountains, we'd like to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form) which is completely free!

Simply subscribe to our newsletter and get instant access to articles, guides, webinars and more for Nada, Nothing, Zip, Zilch, on the House … delivered straight to your inbox! MarketingProfs is the largest marketing community in the world, and we're here to help you be a better marketer.

Comments are closed.