Adweek Podcast: How to Set Up a Covid Vaccine

At prime time on Sunday evening, April 18, NBC will air a one-hour special to ease hesitation about the Covid-19 vaccine. The special, Roll Up Your Sleeves: Presented by Walgreens, created and produced by ATTN :, spawned big names to get the critical message across, including Barack and Michelle Obama, Shaquille O'Neal, Jennifer Lopez and Dr . Anthony Fauci and more. With the help of these and other actors, athletes, musicians, health workers, and national political figures, the special is designed to encourage Americans to receive the Covid vaccine and dispel misinformation about the vaccine.

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