A Great List of Off-Page SEO Factors
We know how important Search Engine Optimization (SEO) is for every company or business out there, struggling to make a mark in an endless space with endless content.
To make it a little easier, today we’ll be going over certain techniques which will help you in understanding how to do off page seo and upping your Off-page SEO game, in particular.
What is Off-Page SEO?
Off-page SEO refers to all the techniques that you employ to optimize your website. It makes use of external factors, that is, the ones that aren’t a part of your website and hence the name.
Mostly off-page SEO refers to all the promotional activity that you do to increase brand awareness and improve sales. This form of SEO works on all the things beyond your website which are marketing your products/services in some form or the other.
The mark of a high-quality website is the number of backlinks or references it gets from other websites. This is one of the main off-page seo factors.
Off-Page Vs On-Page SEO
Off-page and on-page SEO, both the terms are pretty self-explanatory and work on improving the visibility of your website using external and internal factors respectively.
Off-page works on optimizing your content with the help of other websites while on-page works on the optimization of your website.
None is better than the other because they complement each other and both are equally important to effectively improve your SEO rankings.
Off-Page SEO Factors to Keep in Mind
Few off page optimization techniques that need to be kept in mind to successfully do off-page SEO are:
Optimize your Backlinks
Backlinks are links found on one website which take you to some other website on the web. To increase the number of links of your website being shared across the internet, include these in your off page seo strategies.
- Produce content that is highly researched so that people can use it to provide citations to their work. Backlinks are the digital form of a citation and in this manner, you can increase their count
- There are certain formats of content out there that have proven to result in the most number of backlinks. Some of these are quizzes, listicles, “How to” posts, and infographics. Focus on these
- Send out “feeler” emails. These are simply emails that are sent out to determine whether some content/product resonated with that person. They do not include links, and only send them after getting an affirmative response
Tap the Potential of Social Media
Instagram, Facebook, LinkedIn, and other social media platforms are essentially running our lives these days. It only makes sense to harness their power to improve your SEO score.
Since mentions also count as links, social media could just change the game for you. So this can be considered as one of the best off page seo strategies. Create quality content and keep wowing your audience, and invested in your work. Analyze their preferences, create accordingly and push out the content they want.
Social media has endless potential, and all it needs is quality and consistency.
Boost Your Website’s Brand Signals
Brand signals are the means through Google gauges whether your brand is credible or not, and boosting these signals is a very underrated technique. It can be done in many ways, couple of them are:
- Find out which phrases exactly are used when users search for your brand and then increase the usage of those phrases in your work
- Take the help of YouTube marketing as the platform has massive reach and if you’re able to amass even a decent following, it will reflect well on your brand’s image
Write Guest Posts
Guest posting on different websites is one of the best techniques of off page seo which will be helpful for your website in two ways.
- You will be increasing your backlinks count, naturally and get more organic traffic
- It will help you in establishing yourself as an expert in your field
Further, by contributing to others’ websites, you’ll be helping them out as well and that is always a bonus.
Improve Your E.A.T.
E.A.T. stands for Expertise, Authority, and Trust. E.A.T is one of most essential off page seo factors which is based on which Google users place their trust in a website or brand. It can be improved by:
- Links, as well as mentions, help in creating brand awareness. However, mentions can work better if they are done by an established website. Therefore work on getting mentions from websites that have a reach
- Increase your positive review count as Google would never favor those brands/companies that have negative or new reviews online. Work on getting good reviews online
Create Amazing Visuals
Visual content is always preferred by the audience, so get working on creating some stunning visuals. If they are good and informative enough, they will be used by others as well, and therefore, the attribution link will get you more organic traffic. So don;t forget to add this to your off page seo checklist.
Even if the link isn’t given, your brand name is still being mentioned and that’s always a plus
Produce Long-Form Content
Curating long-form content is one of the best off page optimization techniques and it has been reported to get you more backlinks than the smaller ones. Even though they won’t magically lead to more links coming your way but it does increase your chances.
Be Active on the Web
By this we mean you should comment on blogs and answer questions on forums to increase your brand’s visibility. Forums like Quora, Reddit, etc. get a lot of traffic, and being active here can help you a lot by improving traffic to your site, most people ignore this as it takes so much of time to read and comment on other blogs but this is one of the important off page optimization techniques.
However, when commenting or answering, never go overboard and start adding links to your websites straight away. Establish yourself first, get some credibility and then do that. Even then, first, answer the question, and only if it’s relevant, add the link(s).
Take Part in Roundup Posts
Even though it might seem too “mainstream” or too obvious an idea but it has proven to be a very effective off page seo tactic. If you’re part of a roundup, it establishes and promotes your online presence and by extension, your brand’s as well.
Collaborate with Influencers
Working with the people who are established in your niche, and producing quality content will only work in your favor. Do your research and find the ones which will best understand your products or services.
Approach them and make them realize the worth of your product so that they promote it on their various profiles. This is one of the types of seo off page where it adds value to your product and thus, gets you a better reach and increases your chances of conversions.
SEO is complex but easy at the same time. Even though there are certain things that are a little complex but become easy the moment you understand. But take it from us, it is worth it. It will always be worth it to do your research and invest your hours in understanding the many techniques of seo that can help you in improving your SEO rankings because ultimately, the pay-off is incredible.