9 Instagram courses and training to improve your skills quickly (free and paid)

Are you looking for ways to improve your Instagram professional skills? Online courses are a great way to keep up with Instagram's ever-changing updates and best practices.

Whether you're a seasoned Instagram pro trying to understand the latest algorithm changes or wondering whether to switch to an Instagram Creator account or an Instagram Business account, taking Instagram courses is an excellent one Opportunity to develop the best Instagram marketing strategy possible.

We have compiled a list of 9 online courses and training courses that cover everything from planning content calendars to learning the basics of photography and graphic design. In these courses, content creators, small business owners, social media managers, and digital marketing professionals learn everything they need to know to run successful social media campaigns.

Bonus: Download a free checklist This shows the exact steps a lifestyle photographer took on Instagram to grow from 0 to 600,000 followers, without a budget and without expensive equipment.

Instagram Marketing Courses for Beginners

1. Instagram for Business from Facebook Blueprint

Costs: Free

Length: 10 mins

Brought by: Facebook

Take this course if: You want a quick and easy introduction to the basics of using Instagram for your business.

What you will learn:

  • How to set up an Instagram Business account
  • Reach people on Instagram
  • Creating attractive graphics and texts
  • Use Instagram Insights to analyze your audience
  • Set up sponsored posts


  • Short, easy to understand lessons
  • Beginner friendly with lots of visual representations of the Instagram backend
  • No quiz, exam, or certificate provided

2. Canva's Graphic Design Basics

Canva Graphic Design Basics

Costs: Free

Length: 23 min

Brought by: Professional artists, illustrators, creative directors and graphic designers

Take this course if: You're creating graphics for Instagram posts and stories and want to learn the basics of graphic design (which applies whether you're using Canva or another tool).

What you will learn:

  • Why design matters
  • Create mood boards
  • Basics of alignment, composition and negative space
  • How to choose the right font
  • Color wheels and complementary colors
  • Using Pictures to Tell a Story
  • Choosing the right file format


  • The course consists of 12 videos taught by various professional designers
  • Most of the lessons include a practice activity to help you apply what you learn in Canva

Canva's Bonus Tutorials: How to Create an Animated Instagram Story

3. Social Marketing Certification through Hootsuite

Preview of the Hootsuite Social Media Marketing course

Costs: $ 199

Length: 6 hours

Brought by: Hootsuite in-house social media marketing experts

Take this course if: You're looking for a complete course to improve your social media marketer skills – both on Instagram and other social networks – and want to earn an industry recognized certificate.

What you will learn:

  • How to Create a Social Media Strategy
  • Setting up + optimizing social media profiles
  • Community house
  • Content Marketing Basics
  • Social Media Ads Basics


  • Free demo available
  • Multiple formats: videos, quizzes, text, PDFs
  • Optional exam at the end of the course
  • After passing the exam, you will receive a certificate that can be added to your LinkedIn, resume and website
  • The certificate never expires

Advanced Instagram Marketing Courses

4. Attract more followers on Instagram with Facebook Blueprint

Attract more followers on Instagram from Facebook Blueprint

Costs: Free

Length: 15 minutes

Brought by: Facebook

Take this course if: You want a quick lesson on how to grow your followers on Instagram, both organically and for a fee.

What you will learn:

  • How to attract more followers on Instagram
  • Using DMs to Build Relationships (which you can do right from the Hootsuite dashboard)
  • Use of hashtags for reach and determination
  • Grow your audience with Instagram ads


  • Short, text-based lessons
  • No quiz, exam, or certificate provided

5. iPhone Photography Essentials from Skillshare

iPhone Photography Essentials by Skillshare

Costs: Included in the Skillshare membership

Length: 1.5 hours

Brought by: Sean Dalton, travel and lifestyle photographer

Take this course if: You have an iPhone and want to learn how to take professional looking photos for Instagram without spending a lot of money on camera equipment or paying a professional photographer.

What you will learn:

  • Best models for iPhone photography
  • iPhone settings to maximize recording capabilities
  • Best apps for iPhone photography
  • Find the best light for taking photos
  • How to capture perfect compositions
  • Free iPhone apps for editing


  • A total of 19 lessons in video format
  • Suitable for content creators, social media marketers, and small business owners
  • The course includes free bonus resources (PDF Notes, Lightroom Presets).
  • Access to Adobe Lightroom is recommended (free trial available).

6. Canva 101 from Joelle Studio

Canva 101 from Joelle Studio

Costs: $ 19

Length: 2 hours

Brought by: Cherise Vecchio, Social Media Pro & Founder of Joelle Studio

Take this course if: You want to learn how to use Canva to plan and create eye-catching content for Instagram.

What you will learn:

  • How to use Canva
  • Obtaining free images
  • Step-by-step instructions for creating a graphic created in Photoshop in Canva
  • Creating templates for IG posts, stories, Facebook posts
  • 30 day content ideas (which you can plan and schedule using the Hootsuite content calendar)


  • You will do two exercises: recreating a graphic from Photoshop in Canva, and creating content for an event start
  • Suitable for freelancers, content creators, and small business owners
  • Bonus Resources: Social Media Calendar and Guide (How to Optimize Content on Instagram for Maximum Reach)

Advanced Instagram courses

7. Instagram content planning from ilovecreatives

Instagram content planning from ilovecreatives

Costs: $ 499

Length: 10-15 hours

Brought by: Founder of ilovecreative (@punodestres)

Take this course if: In addition to learning what to post, you want to learn how to strategically plan and create content for Instagram.

What you will learn:

  • Latest updates on the Instagram algorithm
  • Auditing your Instagram
  • Analyze your audience
  • Set up a content marketing plan and calendar
  • Create your own Instagram branding book
  • Content loops


  • Learning format: A mix of lectures, tutorials and worksheets
  • A self-paced course that you can access forever
  • Access is currently closed. You can register for the next registration (April 30th) on the waiting list.
  • You get access to ilovecreatives Slack, where you can ask questions, learn from other experts, and find potential freelancers
  • You can preview the first lesson by joining the waiting list
  • The content is tailored for freelancers, content creators, small business owners, and social media marketers

8. Create a cohesive Instagram feed with Adobe Lightroom by Skillshare

How to create a cohesive Instagram feed using Adobe Lightroom by Skillshare

Costs: Included in the Skillshare membership

Length: 31 min

Brought by: Dale McManus, professional photographer

Take this course if: You want to create your own custom and professional looking Instagram feed to attract more followers and strengthen your brand.

What you will learn:

  • How to edit photos in Adobe Lightroom
  • Choose a nice and consistent color scheme
  • Create creative layouts for your feed
  • Create custom presets for your photos
  • Here's how to preview and plan your grid
  • Find popular hashtags (which you can then follow using Hootsuite's social listening streams)


  • 9 short lessons in video format
  • Access to the Adobe Lightroom mobile app is required (free version available).
  • Tailored for cell phone users, no desktop computer required

9. Find your photography style with Skillshare

Find your photography style from Skillshare

Costs: Included in the Skillshare membership

Length: 1.5 hours

Brought by: Tabitha Park, product and food photographer

Take this course if: You're struggling to decide on a consistent look and feel for your Instagram feed and want some guidance on developing your own personal style.

What you will learn:

  • How to analyze photos and replicate their appearance
  • Tips for editing in Lightroom
  • Form a coherent grid
  • Tips for lighting and editing photos


  • You complete a class project to determine the desired photography aesthetic
  • The course is best suited for personal branded businesses (content creators, coaches, consultants, bloggers, creative entrepreneurs).


From platform functions to algorithms to new channels, things are constantly changing in the world of Instagram. As a marketer, keeping up with all of this can get overwhelming. This is where participation in Instagram courses and training can be helpful.

If you want to improve your skills on social media platforms other than Instagram, here are 15 more social media courses and resources.

Manage your Instagram presence along with your other social channels and save time with Hootsuite. Schedule and publish posts, engage audiences, and measure performance from a single dashboard. Try it for free today.

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